Client: Bank of America
Event: AFR Business Summit 2022
Location: Hilton Sydney
Industry: Financial Services
Features:
- Silicone Edge Graphics fabric (SEG fabric)
- Custom Arch with Downlights
- 2 x High-top Tables and Bar Stools
- Gray Armchair set with Coffee Table
- Curly birch Floor Tiles
- Standard 1m Counter
Comment:
Bank of America’s stand for the AFR Business Summit 2022 respectively spoke to the bank’s brand philosophy. The curly birch raised floor gave a feeling of elegance once people stepped inside the booth, while the backdrop set the tone for brand messaging, making it easy for visitors to understand the bank’s identity and offerings. The backdrop was composed of two parts; the first section was a custom timber arch with downlights which held and illuminated the printed fabric bearing the client’s brand message for target recipients. The second piece was an assembled panel set, holding a flat screen TV used to showcase the client’s infomercials and presentations. To further support comfort within the stand and throughout the marketer-visitor presentations were three sets of tables and chairs. The simplistic and eloquent stand worked well for the Bank of America team, educating delegates on their brands offerings and purpose.
