Client: HELLA GmbH & Co.
Event: Repco 100 Year Anniversary 2022
Location: MCEC
Industry: Automotive Parts Supplies
Features:
- Hanging double sided light box
- Printed PVC panels and CCV graphics
- Raised timber floor with ramped edging
- Aluvision modular frame system
- Lockable storage room with wall graphics
- 2 x display area with planter box divider and brochure holders
- Free standing LED stand
- Bar tables and stools
Comment:
Repco (Replacement Parts Company) celebrated its 100th anniversary on the 9th – 10th November 2022. For this all-important automotive event, Hella went with a sleek stand design that manifested elegance and style which was a perfect branding strategy to broadcast its brand identity. The first noticeable essence of the stand are the colourways used. The flooring, printed signages, and counters were all coloured with black and white grazed with wooden accents. This gave a feeling of pristine elegance and class. The stand had so much space in it which allowed Hella to accommodate many visitors, and had more than enough space to park the latest Toyota Camry on the left side of the stand. The printed logo branding was elevated and can be seen from a distance. Counters were stacked with Hella’s products to entice visitors. The overall look of the exhibition stand was carefully crafted, and it delivered the lead generating results that Hella wanted to generate.
