Conference management​

There are numerous benefits to hosting in-person and hybrid events. First, you can position your organisation as an industry leader. Second, you can build relationships with whoever you choose to appear as speakers and panellists. Third, you can collect data on attendees and then contact them after the conference if they seem like your ideal customer. Fourth, you can use events as a way to attract free media coverage. Fifth, you can generate lots of quality content for your social media team. Sixth, you can earn revenue by finding sponsorship partners for your event.

While a successful conference can deliver incredible sales and marketing benefits, an unsuccessful event can be a waste of time and money. To avoid that mistake, you need to avoid three big traps. First, organising the event yourself or partnering with an event management team with minimal experience will probably end in disaster, because events are incredibly complex operations that are hard to get right. Second, choosing the wrong event theme will make it hard for you to attract visitors. Third, not checking the audio-visual technology or skimping on AV gear will result in a bad experience for attendees.

Conferences are suitable for businesses and not-for-profit organisations that want to discuss ideas, share knowledge and position themselves as future-facing organisations, while also creating sales opportunities. If you tick those boxes, conferences are suitable for you, whether you work in finance, technology, healthcare, education, mining, government, the environment or any other sector.

Expo Centric is an award-winning event management specialist, who specialise in organising events for organisations throughout Australia. So we have the expertise and planning skills to ensure your conference is a big success.