Shopping centre activations

Shopping centre activations are marketing campaigns that involve direct contact between the brand and its customers. These might include handing out free product samples, holding a quick competition contest in which shoppers can win prizes or giving shoppers the chance to participate in a virtual reality experience.

Activations in retail stores often attract a lot of foot traffic, so the first benefit is that you should get access to more potential customers. Another benefit is that you get to create an emotional connection with your audience. Shopping centre activations are also a chance to gather valuable customer data (by asking for their contact details) and feedback (by asking for their opinion). Finally, retail activations give your brand the chance to stand out in a crowded market.

Activations that provide consumers with memorable and enjoyable experiences can be run successfully at any time of the year, though they’re particularly valuable for celebrated calendar events such as Christmas, Mother’s Day, Chinese New Year or any other event that’s important for your brand.

Expo Centric is an award-winning company that has created successful pop-up activations for brands and retail centres throughout Australia. We can create an activation tailored to your audience and budget.