About us
We are innovative strategic leaders pioneering dynamic
Expo Centric

Full service live experience agency

We are a leading full-service experiential agency.

Our team is innovative with a purpose: to design experiences that foster curiosity and conversation and convert your customers into brand advocates. We work with you to establish a brand personality, and then develop ideas that encourage active engagement with your brand through one or a series of connected activations.

We are passionate about creating experiences to bring your brand to life.

Our mission

To create authentic human experiences to help companies connect with their customers at every touch point. 

Our values
  • We are one
  • We are open
  • We go above
  • We strive high
  • We are accountable

Expo Centric has over 60 employees worldwide. We are a group of believers with big hearts, good instincts and uncommon curiosity.

We thrive on solving problems. We’re driven, talented, passionate and fiercely committed to each client’s success. 


We are proud of our origins and how we have developed over the years.

With innovation as the main driver, Stan Kruss, created Expo Centric in 2009. From humble beginnings his vision has grown into a world leading experiential agency creating authentic human experiences for blue chip multinationals.


We have over 12 years experience as a premium brand experience agency completing over 5000 connected activations.

Our team has worked with clients big and small in all parts of the globe, consistently achieving premium results.

Awards and honours

A recognised leader

We apply over 12 years experience and expertise to help brands elevate their live marketing strategies.

Our work has been recognised globally and established Expo Centric as a leading agency in the events and exhibition industry.

2 x Silver - Beach Energy & INPEX
Silver - Temperzone Virtual Reality
Platinum - Best Pivot - Lite-Desk
Expo Centric
Our journey
Stan Kruss, the founder of Expo Centric, had a brilliant idea as he started noticing wastage and unnecessary costs in the exhibition industry. Why not offer a new and innovative solution on how to build exhibition stands?! Innovation was his main driver and he decided to start Expo Centric: A company that is creating INNOVATION through PASSION. We won some big awards in the first year of operating: Simplot, Best Stand Fine Food Perth and Seafood Experience, Runner up for Best Stand Fine Food Perth. Stan managed to bring on board single-handedly the first wave of big clients for the year, Simplot, Illy Coffee, Cerebos, One Steel and ABB.
Our journey
Stan travelled the world in pursuit of a better building method. He finally found the perfect solution, Aluvision in a town called Deinze in Belgium. Experiencing high demand for his custom exhibition stands, Stan opened the doors to the first Expo Centric office. Stan won the following incredible awards: Advantedge – Best Stand MFAA Birko – Best Stand Food Service and Bakery Expo Simplot – Runner up for Best Stand Fine Food Queensland Vermeer – Best Stand APPEA. The client base began to grow with MLC, NAB, Tranfield Services, Kone and Blue Scope Steel.
Our journey
Now that Stan secured his competitive edge solution, it was time to take the quality of the exhibition stands up a notch. He decided to bring all the manufacturing in-house to have complete control over the entire process, end-to-end. All the hard work was paying off with gaining an even larger client base of Sanofi, Philippines Tourism, Novartis, GWF, and Bristol Myers Squibb.
Our journey
Exponential growth and new additions to the team, led to the need for a larger office and factory space. We found a beautiful new office space in Lane Cove. We were recognised a handful of awards, such as, ARBS Best Stand Award for Samsung, Best Stand Award for Royal Canin at ASAVA and Stan was awarded with Anthill 30 under 30 Winner. New big clients for the year: ABBOTT, Mitsubishi, Samsung, Olympus, Royal Canin and Schlumberger.
Our journey
Stan received another notable award, the 2013’s Hot 30 Under 30 Anthill Award. As well as the Best Custom Stand Award for Avid at SMPTE. We experienced an exponential growth of 40% from the previous year. More and more impressive clients continued to come onboard with the additions of Sony, Varian, Alcon, Panasonic, Astra Zeneca, Hino, Johnson & Johnson and Konami.
Our journey
Awards and recognition for Stan and his accomplishments continued to roll in. He was awarded with, BRW Fast 100, 2014 Anthill Smart 100, 2014’s Hot 30 under 30 Smart Company and Display of Excellence for Volvo Sydney Boat Show – it was a big year to say the least. In 2014 we designed, project-managed and built more than 196 exhibitions stands across Australia and New Zealand. This was a record-breaking number and without the effort of the entire Team, it would have not been possible. You guessed it, more companies wanted us to design and build their stands. These included Santos, 3M, CSL, Mercedes, NSW Government, PACCAR and Smith & Nephew.
Our journey
Stan, the founder of Expo Centric, was part of Shark Tank and showcased Expo Centric to the world. What an amazing success! Expo Centric won the Outstanding Truck Manufacture Display for the PACCAR Australia stand at the Brisbane Truck Show. More clients that Expo Centric started working with include: TAB Corp, EA, Allergan, Kawasaki, P&O and Volvo Group.
Our journey
A steady and very productive year for us, where we focused on producing state of the art exhibition designs and building the highest quality stands for our clients. We have started working with clients like Allianz, J&J, Club Marine, Mercedes, Invisalign and Canon. And many more!
Our journey
2017 has been the biggest year yet. Expo Centric had once again outgrew their office and factory, with new team additions and even more extensive client base. Rydalmere is now the new HQ for Expo Centric. More big clients joined the tribe, Square Enix, Boehringer Ingelheim, ASC, Serco and Babcock.
Our journey
2018 was a stellar year for Expo Centric. We brought LED screens in house, expanded our exhibition stand offering to Europe and helped Victoria’s Secret launch their new product range in Australia. Some key clients we welcomed on board this year include Laminex, Biesse and Norton.
Our journey
2019 saw a high focus on technology use in exhibition stand design. LED video walls and touch screen kiosks were incorporated into majority of stand designs, along with increased use of immersive experiences on clients stands. The Expo Centric team grew with new positions created in every department, as did our client base with the addition of some big names such as Austal, INPEX, PEGA and Waterpik.
Our journey
COVID-19 totally devastated the exhibition industry globally. Australia’s business events and exhibition industry was almost immediately shut down with 96% of events scheduled for 2020 being cancelled or postponed. The time we usually spend on designing and building exhibition stands left us with space to work on improving company processes and procedures, ensuring they are the most effective for when events do return. We also invested time into developing and sourcing premium solutions for the Australian event industry including: Virtual Experiences | AirClad | Exhibit Central
Our journey
Whilst COVID still lingered for the start of 2021, we still drove success through our re-adapted business, launching sister brand Exhibit Central. Beyond Expo Centric’s offering our clients often also needed standalone display solutions or wanted smaller modular segments of their stand they could re-use again and again. They struggled to find high-quality portable displays that would work with and reflect the quality of their existing stand elements…. Exhibit Central was the solution.
Our journey
2022 saw the event industry find their new normal, post covid. Paused, canceled and postponed events found their way back onto the calendar and we slipped backed into our exhibition building groove. Beyond the expansion of business, we also built up our team again, gaining over 30 new employees across design, marketing and Exhibit Central.
Our journey
Here we are at 14 years old. Working harder, and finding ourselves busier than ever before. Stay tuned for where this next year takes us!
Distribution partners


We search the world in pursuit of excellence. Only then do we partner with selected brands that reflect and align with our core values.

Using our extensive contacts throughout the industry we can ensure our clients the best price and procurement options for live experiences.

The partnerships we form ensure we can offer our clients world class activations, resulting in engaging and captivating experiential events.

Aluvision is a high-quality modular framing system for indoor and outdoor events, helping to reduce our environmental foot print.

AirClad is the future of portable event spaces using high performance structures to deliver architectural-quality spaces like no other.

Optimus is an expandable mobile showcase. Not only does the Optimus design have a real ‘wow’ factor, our premium expandable.

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Ready to get started?

Start the conversation with our team by completing this form.