Pegasystems stamp their name in the market delivering an ROI of 139%
The secret? A 6 x 6 bespoke exhibition stand with outstanding visuals and branding.
Pegasystems delivers innovative software that crushes business complexity. From maximising customer lifetime value to streamlining service to boosting efficiency, they help brands solve problems fast and transform for tomorrow.
Whilst being well-known globally, Pega is relatively new to the Australian market. Their request was to help build their brand profile in Australia by showing their target audience exactly what they’re all about at the Gartner Symposium event.
Expo Centric created and executed a well-thought out digital and outdoor campaign strategy, along with an exhibition stand that communicated the core message and personality of Pega’s brand to all prospects at the event that was in line with the overarching creative strategy.
In the lead up to the event Pega’s entire go-to-market strategy was re-imagined which revolved around a handful of key tentpole events. Expo Centric executed the creative direction of a digital campaign and an outdoor advertising in the lead up to Pega’s largest event of the year, Gartner Symposium.
Throughout the show Expo Centric produced the event experience with an entirely bespoke structure encompassing an enormous LED wall and highly-interactive demo stations. The stand design took advantage of all the space with vinyl detailing on the floor to 4 m high illuminated logos. Practicality was carefully considered within the stand design with multiple bar tables and chairs, floating shelving and a walk-in storage room. Booth staff wore funky uniforms that matched the booth and gave out promo products that aligned to Pega’s brand offering.
Keeping things on brand, when day turned into night, the booth was transformed into a magical gin tasting garden, connecting with Pega’s key USP of personalisation, attendees had the opportunity to personalise their gin cocktail, aligning all touch points of the event experience journey and Pega’s campaign messaging.
Following the event, the digital campaign continued to tick away with a targeted engagement strategy to respark key conversations from the event, involving the development of content assets helping Pega be perceived as a thought leader within the industry.
“We were extremely impressed with the end-to-end campaign that Expo Centric produced and executed for us from start to finish. The Expo Centric team took the time to understand our brand and our objectives. Not only did we smash our net new names goal, we also overachieved our MQLs from the event and the number of meetings with our sales team that instigated from conversations on our booth. Overall this campaign was a huge success with ROI of 139%!” Caroline Kruss, Regional Marketing Manager, Asia Pacific
Pega were delighted by the results following the event:
- Exceeded net new names goal by 19%
- Overachieved on MQL goal with a total of 72 MQLs
- Incredible customer engagement on the booth, with loads of meaningful conversations with prospects from their target audience
- Boosted ROI by 139%