The Art of Reconfiguring Exhibition Space for Maximum Impact: Eli Lilly–Mounjaro at GPCE and ADC 2024
https://youtu.be/ijUJ87Gm9qo?si=0CYX-xgeT3EBslk0 Design Flexibility in Action When space is at a premium, creativity reigns supreme. Eli Lilly–Mounjaro’s exhibition booths proved that with the right design approach, every stand is brilliantly adaptable, even for two different events. Masterfully showcasing the art of reconfigurability and transformation, what started as a compact 6x6m stand for the General Practice Conference […]
Key Elements to Consider for Your Trade Show Stands
Have you ever wondered what makes some trade show stands irresistible while others just blend into the background? It all boils down to the use of key elements that bring bustling expo spaces to life, attracting attendees and sparking meaningful conversations. In this blog, we’ll discover the essential features of an exhibition stand design that […]
Artificial Intelligence in Exhibitions: Practical Applications and Visionary Concepts
The public perception of artificial intelligence (AI) today may be as mixed as public sentiment for Tesla’s electric vehicles circa 2008. While some people herald AI’s life-changing capabilities like the second coming, others rail against its alleged risks related to job loss, privacy, security, reliability, control, and more. (And then there are fears that computers […]
Showcasing the “Toyota Advantage” in Integrated Logistics Solutions: Toyota Material Handling Australia (TMHA) and Vanderlande at CeMAT 2024
Spotlight on Collaborative Excellence In a stunning exhibition display of combined innovation and partnership, Toyota Material Handling Australia (TMHA) and Vanderlande, two titans of end-to-end integrated logistics solutions, unveiled an impressive collaboration at CeMAT 2024 from July 23 to 25 at the Melbourne Convention and Exhibition Centre (MCEC). Their striking 6x15m stand, a captivating blend […]
CeMAT 2024: Exhibiting Intralogistics Innovations with 4 Leading-Edge Stands
The Companies From July 23 to 25, the Melbourne Convention & Exhibition Centre (MCEC) became a dynamic hub of cutting-edge material handling, automation, logistics, and supply chain innovations as CeMAT 2024 unfolded. Expo Centric, acclaimed for its expertise in experiential marketing, unveiled four show-stopping exhibition stands at the event that stole the spotlight. The standout […]
Umbrella of Security: Berkley Insurance Australia’s Standout Presence at Steadfast 2024
Client: Berkley Insurance | Event: Steadfast 2024 | Location: Brisbane | Industry: Insurance Café Charm Meets Coverage Insurance companies are like dependable umbrellas during life’s unexpected downpours—a sturdy canopy offering comfort and security despite the heavy rain. Berkley Insurance Australia (BIA) embraced this metaphor with a distinguished 6x3m exhibition stand at Steadfast 2024 held from […]
Effective Messaging at Trade Shows: Hierarchy, Mediums, and More
Your trade show exhibit has a story to tell and myriad messages to relay, from logos, taglines, and benefit statements to company differentiators, product details, and calls-to-action. The problem is, however, every exhibit on the show floor is trying to do the exact same thing. Amid this messaging mayhem, how do you ensure your messages […]
Five Stands at ARBS 2024
Event: ARBS 2024 | Location: Sydney | Industry: HVAC&R The Companies Expo Centric, which provides extraordinary brand experiences within the exhibitions, events, and retail sector, partnered with five prominent clients for the 2024 Air Conditioning, Refrigeration, and Building Services Exhibition (ARBS). Temperzone and Hitachi, Panasonic, Camfil, SMARDT, and Dwyer Instruments proudly displayed their brands, leveraging […]
Bold, Tech-Savvy Design for Established Brand John Holland at OzWater 2024
Client: John Holland | Event: OzWater 2024 | Location: Melbourne | Industry: Water Bold, Tech-Savvy Design “Modern,” “bold,” and “tech-savvy” aren’t adjectives most people would immediately associate with a 75-year-old infrastructure, energy, and engineering firm. But these descriptors are spot on with the stand design crafted for John Holland at the OzWater 2024 show in […]
Sky-High Strategy to Elevate Awareness: INPEX at the Australian Energy Producers Conference and Exhibition 2024
Client: INPEX | Event: AEP2024 | Location: Perth | Industry: Energy Awareness from the Ground Up Few exhibitors understand the value of building up and over—rather than out. To add prominence or increase their square footage, many exhibitors invest in a larger footprint and pay a premium for extra convention-centre concrete. But savvy exhibitors employ […]