Precision by Design: Olympus Sets the Standard for Interactive Medical Exhibits at AGW 2024
Client: Olympus | Event: Australian Gastroenterology Week 2024 | Location: ACC Adelaide Industry: Medical A Showcase of Innovation Through Design Bringing together leaders in gastroenterology to explore the latest advancements in clinical practice, research, and technology, the Gastroenterological Society of Australia (GESA) hosted the Australian Gastroenterology Week (AGW) 2024 from 14-16 September at the Adelaide Convention […]
Expo Centric Defines Defence Excellence at Land Forces 2024 with Dynamic Exhibition Displays
Transforming the Melbourne Convention and Exhibition Centre (MCEC) into a strategic battlefield of innovation, the Land Forces 2024 International Land Defence Exposition led the way to the core of global defence dialogue from 11 to 13 September. Known as the ultimate stage where industry leaders, military personnel, and government representatives converge, the expo successfully showcased […]
Tech-Forward Design Propels Axon’s Innovative Showcase at Land Forces 2024
Client: Axon | Event: Land Forces 2024 | Location: MCEC Melbourne | Industry: Personal Protection Functional design meets cutting-edge technology As a leader in public safety technology, Axon participated at this year’s Land Forces held at the Melbourne Convention and Exhibition Centre (MCEC) from 11-13 September to showcase its innovative solutions including drones, body-worn cameras, TASER devices, […]
Strategic Design, Tactical Impact: How DefenceNT’s Exhibition Stand Showcased its Defence Capabilities at Land Forces 2024
Client: DefenceNT | Event: Land Forces 2024 | Location: MCEC Melbourne | Industry: Defence Defence and Design on Spotlight As a physical representation of the Northern Territory’s (NT) growing defence capabilities and strategic importance, DefenceNT’s stand at Land Forces 2024 held at the Melbourne Convention and Exhibition Centre (MCEC) from 11-13 September aimed to not just attract […]
Exhibiting Green Revolution in the Fast Lane: Bus Stop at the National Bus and Coach Show 2024
Client: Bus Stop | Event: National Bus and Coach Show 2024 | Location: BCEC Brisbane Industry: Transportation Future-Ready Eco Buses on Display Imagine waiting at a bus bay, and instead of just any buses pulling up, you see a fleet of the latest models decked out with the latest in green technology. At this year’s National Bus […]
A Feast for the Eyes: Expo Centric Serves Up Immersive Brand Experiences at Fine Food Australia
The Event The Melbourne Convention & Exhibition Centre (MCEC) became a vibrant hub of culinary delights and hospitality innovations as Fine Food Australia hosted its annual tradeshow from 2-5 September. As the country’s premier event dedicated to the food industry, Fine Food Australia brings together professionals from food service, hospitality, catering equipment, retail, and bakery […]
7 Ways a Brand Activation Agency Can Boost Your Business
In a sea of brand noise, being noticed is more of a prerequisite than just a goal. As competition stiffens, tapping into the expertise of a brand activation agency is one of the smart moves a business can make if it wants to fight for a chance in the spotlight. But what exactly do agencies […]
5 Ways to Track the Success of Your Trade Show Stands
You just returned from your latest trade show event; your booth is packed up, your business cards are handed out, and your team, though exhausted, is delighted. Now comes the essential question: how will you know if your custom exhibition stand was really successful? For business owners, it goes without saying that one of the […]
6 Must-Have Features for Your Custom Exhibition Stands
Custom exhibition stands at trade shows can lead to one of two outcomes: you either stand out in the crowded expo space or blend into the background. Naturally, you would want to be the centre of attention so attendees will be drawn to your display, encouraged to engage with your staff, and excited to learn […]
5 Benefits of Hiring a Brand Activation Agency
Picture yourself strolling into a shopping centre and being immediately captivated by a stunning display. Its vibrant colours, strategic product placement, and lively atmosphere—they all pull you in. That’s the impact of brand activation. For businesses, building meaningful connections with your audience means creating engaging experiences through effective campaign strategies, especially in today’s jam-packed market. […]