Snapshot: OLYMPUS at GESA AGW 2023
Client: OLYMPUS Event: GESA AGW 2023 Location: BCEC Industry: Medical Technology Features: Rigged Banner Silicone Edge Graphics fabric (SEG fabric) Timber PVC Graphics Light box extrusion with Timber frame Client Display Counters White ACP Floor Tiles Custom Network Desk with Storage Comment: The exhibit stand of Olympus reflects the company’s purpose of creating customer-driven […]
Staff Profile: Rob Macfarlane
Meet Rob! ???????? Rob is an energetic and solution-oriented Client Services Director at Expo Centric. He is passionate about seeing ideas come to life and helping clients and the team in building those ideas. He takes joy in coming up with solutions for our clients and watching the team work together to come up with […]
Case Study: NetEase at PAX 2023
THE COMPANY: NetEase is the online games division of NetEase, Inc. They’re behind well-loved, crowd favourite games such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. They’ve also been in partnership for game development with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the […]
What is Retail Activation and Why is it Important to Revenue?
Definition of retail activation Retail activation, a specific type of brand activation, refers to a strategic marketing approach aimed at engaging consumers and driving them to take action within a retail environment, such as a physical store or an e-commerce platform. The goal is to create a dynamic and interactive experience that encourages customers to […]
Omnichannel Retailing in Australia: Seamless Marketing & Customer Experience
What is Omnichannel Retail Marketing? Omnichannel retail marketing is a customer-focused approach that provides a seamless shopping experience across various sales channels, such as physical stores, online websites, mobile apps, and more. It aims to provide customers with a convenient, flexible, consistent and unified seamless experience, ultimately enhancing the overall shopping experience. Benefits of Omnichannel […]
Snapshot: Bank of America at AFR Business Summit 2022
Client: Bank of America Event: AFR Business Summit 2022 Location: Hilton Sydney Industry: Financial Services Features: Silicone Edge Graphics fabric (SEG fabric) Custom Arch with Downlights 2 x High-top Tables and Bar Stools Gray Armchair set with Coffee Table Curly birch Floor Tiles Standard 1m Counter Comment: Bank of America’s stand for the AFR Business […]
Snapshot: Dr Falk Pharma at GESA AGW 2023
Client: Dr. Falk Pharma Event: GESA AGW 2023 Location: BCEC Industry: Medical Technology Features: White Gloss Floor Tile Silicone Edge Graphics fabric (SEG fabric) Light box frame PVC Graphics on Aluvision Frame Wall Mount Brochure Holder Blue ACP Beam with Lights Reception Counter with Graphics Comment: The exhibit stand of Dr. Falk Pharma showcased the […]
Experiential Marketing Statistic & Data That You Should Know
Whilst much of the world is silently willing for the pandemic to remain in the past, there is no doubt that it now sits as an important part of our history. Beyond being a period of time spent indoors, it also provides the perfect lever to analyse market behaviour and trends, particularly when looking at […]
Snapshot: Wanzl at CeMAT 2023
Client: Wanzl Event: CeMat 2023 Location: The Dome, Sydney Olympic Park Industry: Robotics and Automation, Warehousing, Supply Chain Management and Materials Handling Wanzl Features: 6x6m raised white floor Backwall with lockable counter and custom waterfall bench Open plan stand to allow space for client products Comment: Wanzl’s presence at CeMAT 2023 exemplified their commitment to […]
Snapshot: SICK at CeMAT 2023
Client: SICK Event: CeMAT 2023 Location: The Dome, Sydney Olympic Park Industry: Robotics and Automation, Warehousing, Supply Chain Management and Materials Handling SICK Features: 6x6m raised white floor Back wall structure with printed graphics and large CCV logo, and storage space within the structure Open plan stand to allow space to showcase client products Overhead […]