Snapshot: Gamesa at All Energy 2023
Client: Gamesa Technologies Event: All Energy Expo 2023 Location: MCEC Industry: Energy and Power Features: Brand Printed Back wall Brand Printed Blade Tower Computer Cut Vinyl (CCV) graphics Brand Printed Banner Furniture and Fixtures HD Screens for Brand Infomercials Client Owned Scale Model Comment: Expo Centric provided a stand for Gamesa Electric to showcase […]
How to Train Your Exhibition Booth Staff
Trade shows are a great way to generate leads, meet new customers, and showcase your products or services. But they can also be overwhelming, especially for first-time exhibitors. One of the most important things you can do to ensure a successful trade show is to train your booth staff properly. Why is booth staff training […]
How to master the virtual and face-to-face attendance in events
The events and exhibitions industry is witnessing a transformation. As the world adapts to the new normal, a hybrid approach combining virtual and in-person attendance has increasingly become popular, if not the standard. In this article, we will explore how to master the art of seamlessly integrating these two attendance formats to create engaging, successful, […]
How to Use Technology to Create a Stand that Converts Visitors
In the dynamic world of trade shows and exhibitions, attracting and converting visitors is an ever-evolving art. With technology growing at a rapid pace, the latest trends in exhibition stand design necessitate strategic integration of technology to stay relevant and engaging for visitors. In this article, we will explore how modern technology can be harnessed […]
Sales and Marketing Alignment: How to Get – and Stay – on the Same Page
The sales and marketing team in your company should be designed to work in harmony. When these teams are in sync, it leads to a streamlined customer experience, more effective lead generation, and better lead conversion rates—all of which are desired outcomes for every company. The Sales Team benefits from higher quality leads generated by […]
7 Essential to Metrics to Judge ROI From Your Event
Joining trade shows and establishing a strong presence there requires money in addition to other resources. In that case, events are considered an investment and to justify these expenses, organisers must be able to assess the value they bring to the business. In this chapter, we’ll delve into the seven essential metrics that will help […]
Snapshot: NBN at Gartner Symposium 2022
Client: NBN Event: Gartner IT Symposium 2022 Location: GCCEC Industry: IT Features: Backlit 3D Logo on Custom Pelmet Reception Counter with Graphics White Gloss Floor Tiles 2 x Display Pods on Aluvision Frame Mounted Interactive Display 2 x Oak Laminate Counters Storage Room made of ACP Laminate Comment: NBN adopted a brand-storytelling approach with […]
Snapshot: Hella at Repco 100 Year Anniversary 2022
Client: HELLA GmbH & Co. Event: Repco 100 Year Anniversary 2022 Location: MCEC Industry: Automotive Parts Supplies Features: Hanging double sided light box Printed PVC panels and CCV graphics Raised timber floor with ramped edging Aluvision modular frame system Lockable storage room with wall graphics 2 x display area with planter box divider and brochure […]
Creating an Innovative & Experiential Environment on an Exhibition Stand
When venturing on a marketing strategy of using an exhibit stand, we must comprehend objectives from the very outset. Begin by pondering; why the need to exhibit, and what treasures of purpose does a business gain from it? In the grand scheme, businesses aim to generate revenue, which is vital for their sustainability and success […]
Snapshot: OLYMPUS at GESA AGW 2023
Client: OLYMPUS Event: GESA AGW 2023 Location: BCEC Industry: Medical Technology Features: Rigged Banner Silicone Edge Graphics fabric (SEG fabric) Timber PVC Graphics Light box extrusion with Timber frame Client Display Counters White ACP Floor Tiles Custom Network Desk with Storage Comment: The exhibit stand of Olympus reflects the company’s purpose of creating customer-driven […]