Your Complete Guide to Event Marketing Strategy
Whether your next event is a conference with thousands of people or the launch of a pop-up shop, it will likely have the same objective – to reach your target audience. The big question is how to reach them. Following details your complete event marketing strategy from what type of event you’re running through to […]
How to Prepare for an Exhibition
How to prepare for an exhibition can be a complex and multifaceted process (not to mention at times overwhelming) and whilst every exhibition stand differs, there are consistencies that align your experience with those who have done it all before. In order for you to feel ready ahead of being at your next exhibition or […]
How to Pick an Exhibition Theme
An exhibition theme is the edge of creativity that a company brings to their exhibition stand to elevate their brand onsite. Buzz words like perfect theme, creativity, style and artwork aside, the exhibition theme holds purpose and should be carefully selected ahead of being at the event. How to pick an exhibition theme is one […]
How To Promote Your Exhibition Before It Starts
A trade show is only as successful as its pre-show marketing. The big question is how to promote an exhibition without yet being at the show. We have curated a few pieces of advice to make the process a little easier and the outcome worth the investment. Determine your goals Set. your. goals. How can […]
Creative Exhibition Stand Ideas From Simple to Modern
Designing an exhibition stand is no easy feat when the opportunities are endless, but sometimes it’s difficult to know where to begin. If you’ve read How to design the perfect Exhibition Stand & Space you will know that determining your objectives are absolutely key. Exhibition booths at trade shows are where design meets objectives. A […]
How to Design The Perfect Exhibition Space & Stand
Whilst a strong marketing strategy gets you to trade shows, it is the design of the exhibition that makes a lasting impression. The offer of a shell scheme may seem tempting when a checkbox magically creates some walls and sign to call home, however no one (and trust us, we know), walks away from a […]
Trade Show Marketing Strategy: The Beginner’s Guide
Whilst we’re aware of the impact that trade shows have on our company’s performance and revenue, understanding should be considered for the role that our marketing strategy plays. The performance of your company both at the exhibition and into the future in part relies on the strength of the marketing campaign surrounding it. By ‘surrounding […]
7 ways to attract more visitors to your exhibition stand
What is the difference between hosting an exhibition stand and exhibiting to your full potential? The answer; the engagement and impact made with exhibition visitors. Whilst many exhibitors intend on exhibiting to make an impression, the unanimous objective is to make a lasting impact rather than passively attend trade shows. After being in the industry […]
The ‘Dating” guide to finding the perfect stand builder for your company
You don’t decide who to marry based on online profiles alone. You go on dates and get to know the person You find out about their habits, hobbies, friends, work They meet your family Then after the ‘research’ you pick your perfect partner! The same is true in finding the right stand builder […]
6 Tried-and-True Principles of Writing Content for Exhibition Marketing
You have developed a sound marketing strategy for your exhibition participation with one goal in mind. The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc. Whatever the goal, your promotions, artwork and copy must work together to help achieve this. When it comes to developing […]