6 Tried-and-True Principles of Writing Content for Exhibition Marketing

You have developed a sound marketing strategy for your exhibition participation with one goal in mind. The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc. Whatever the goal, your promotions, artwork and copy must work together to help achieve this. When it comes to developing […]

The RIGHT way to start your exhibition marketing strategy

1 You have decided on the exhibition you want to attend. 2 You have booked your exhibition space. 3 You have locked in your stand designer and builder. What’s Next? Well, it is only just the beginning of your exhibiting story. Marketing needs to be a vital part of your exhibiting plan if you want […]