PACCAR at Brisbane Truck Show

PACCAR’s presence at the 2023 Brisbane Truck Show, meticulously crafted by Expo Centric, was a triumph built on years of collaboration. The bustling stand, adorned with branded banners, 3D logos, and 11 trucks, left an indelible mark. AV screens showcased movement and branding, while interactive touchscreens educated visitors about PACCAR’s offerings. Electric and hydrogen fuel source trucks showcased innovation, aligning PACCAR as a forward-thinking industry leader. Their well-executed stand garnered recognition, with the Kenworth K220 winning Best Truck Australasia 2023. Beyond the accolades, PACCAR’s ongoing partnership with Expo Centric solidified their impressive and evolving presence at the Brisbane Truck Show.

Read our full case study here

Features:

• 64m x 37.5m massive floor space
• 11 truck displays with raised flooring and ramped edge
• Overhead banners with large 3D logos
• Hospitality area with custom curved slat reception counter, gloss black waterfall with mounted 3D logo
• Classic oak coffee counter with coffee machine
• Bar seating with raised timber floor and broadloom carpet
• Blades with integrated 43″ TVs
• 6m x 3m LED wall with timber slats
• Planter boxes
• Printed PVC graphic walls
• Large printed fabric walls
• Merchandise area with display counters and towers
• PACCAR parts area with display plinths, touch screens and 82″ TV
• Alternative Fuels area with 5m x 2m LED screen
• Standing kiosk information screens
• Walk in storage room

 
Brisbane Truck Show 2023 was held at Brisbane Convention & Exhibition Centre.