Hella at Brisbane Truck Show

Hella’s exhibit at the 2023 Brisbane Truck Show, presented under their new company name Forvia, showcased innovative products in a challenging dark location. Overcoming obstacles, Hella designed a captivating stand with striking features. LED floor strips countered low lighting, while a timber archway added sophistication. Challenges included aligning with Forvia’s rebrand and competing with larger brands. Notable elements comprised 3D logos, timber accents, and custom counters. The result was a successful exhibit that drew visitors, featuring illuminated logos and effective engagement spaces. Hella’s adaptability and design prowess reinforced their industry leadership and fostered connections at the event.

Features:

• 12.5m x 8m raised timber flooring with ramped edge
• Integrated LED strip on the floor
• PVC graphic wall, CCV logo vinyls, 3D logos
• Walk in storage room
• Custom front slat pillar with storage
• 55″ TV and Illuminated 3D logos mounted to slat pillar
• 82″ wall mounted TV
• Product display counters with planter box partition
• Barista counter with bar fridge and coffee machine
• Hospitality area with lounge chair and coffee table
• Truck massage chair display

 
Brisbane Truck Show 2023 was held at Brisbane Convention & Exhibition Centre.