Cummins & Eaton at Brisbane Truck Show

Cummins and Eaton excelled at the Brisbane Truck Show 2023, seamlessly uniting their innovative engine and powertrain solutions. Their dynamic stands, accentuated by curvy walls and plush carpet, captivated visitors. Cummins displayed a hero piece area, custom timber counter, and greenery to emphasize sustainability. Eaton’s LED-lit display covers and reception counter with a 3D logo stood out, while specification boards informed attendees. Both stands effectively represented their partnership, attracting 2023 visitors with a remarkable 74% conversion rate. The exhibition’s success, highlighted by large 3D logos and engaging LED screens, left an indelible mark on attendees and amplified the event’s triumph.

Read our full case study here.

Cummins Features:

• 15m x 13m raised white flooring with ramped edge
• 3m x 2m LED screen with plant wall underneath
• Large curved structure with PVC graphic wall
• Illuminated 3D logos
• Merchandise area with slat wall and counter
• Walk in storage room for merchandise area
• Customer support digital display
• Large front engine display
• Engine displays, QR code, TV & graphic area
• Custom acrylic spec stands
• 6m x 2.5m printed fabric external wall
• Broadloom carpet floor
• Cafe style tables, grey fabric arm chairs with timber legs
• Fabric circular hanging banner
• Fabric curved hanging banner

 
Eaton Features:

• 11m x 15m raised white flooring with ramped edge
• Curved PVC graphic wall
• 11m x 2.5m printed fabric wall
• 1m x 4m walk in storage area
• Bar tables, white bar stools with chrome legs
• Blue broadloom carpet floor
• Non slip floor vinyl
• Engine displays with spec stands
• Product display plinths with info blades
• Counters with bar stools
• CCV Logos on white dibond panels
• Fabric circular hanging banner

 
Brisbane Truck Show 2023 was held at Brisbane Convention & Exhibition Centre.