Client: Network Optix | Event: Security Expo 2024 | Location: ICC Sydney | Industry: Security & Video Surveillance
High-Tech Entrance to Next-Gen Innovations
When it comes to making an entrance, Network Optix (Nx) knows how to play the game. Its futuristic trade show stand, strategically positioned at the International Convention Centre (ICC) Sydney entry, immediately transported the attendees of the Security Expo 2024 into the future of intelligent video solutions.
With various interactive demonstration areas in its elegant booth that felt straight out of a sci-fi movie, Network Optix successfully utilised its 6x9m exhibition space into a playground of cutting-edge technologies that was impossible to overlook. The brand, staying true to its distinction as a global powerhouse in video software development, created an unforgettable immersive encounter within its forward-thinking tech haven that left guests marvelling at the endless potential of multimedia innovation.
Challenges
Participating in the Security Expo 2024, Network Optix set out to make a statement with a challenge clear to Expo Centric, its partner exhibition company: create an eye-catching booth with a futuristic design showcasing its state-of-the-art technologies. The brand wanted a space reflecting its innovative spirit, all while effectively highlighting its intelligent video solutions.
To achieve this, Network Optix sought a technically sophisticated stand that is premium, polished, and forward-thinking, with the following specific requirements:
- A meeting room with six to eight seats
- A storage/server room
- A video wall
- Four to six small or medium-sized demo areas with a monitor, screen, cabinet, and a desktop for a mouse keyboard
Additionally, Network Optix required a strategic management approach for this project to ensure everything ran smoothly on time and within budget. The brand needed every detail to be meticulously planned and executed, from the first concept meeting to the final installation.
The Build
Guests attending the Security Expo 2024 had a collective expectation: to experience the future of security technology advancements within the walls of the ICC Sydney. That’s what Network Optix exactly gave them with its dazzling 6x9m exhibition stand, setting the standard in innovation right at the entrance of the trade show centre.
The booth’s commanding presence, emphasised by a rectangular, double-sided hanging banner that framed the space from above, was solidified with its sleek dark blue-and-black colour scheme accented with striking blue neon lighting. This sophisticated, high-tech ambience immediately attracted security professionals and enthusiasts to the stand to learn more about the company’s expertise.
At the front end, visitors were greeted by three demo pods equipped with digital screens, computer peripherals, custom benchtops, and informative graphic walls providing a snapshot of the brand’s offering. Each of these freestanding media stands was made with Maxima frames and laminated side panels, giving every structure a sleek and sturdy appearance.
Behind these elegant pods was the stand’s main developer wall, also doubling as the space’s backdrop with a complete setup like the standalone front displays. What made it different from the rest was the added floating shelves to showcase products for in-depth demonstrations.
At the heart of the stand, a white-walled private meeting room outfitted with a long meeting table, chairs, and a TV screen was strategically built to host private meetings with potential clients and partners. Adjacent to it was a designated storage space, which kept the booth tidy and organised throughout the event.
To complete the space, each of its sides was also maximised to effectively optimise the exhibition experience. The right zone served as a seating area with an 82” TV video wall, while the left featured another demo station mirroring the setup as the front-end pods.
Features
Demo Stations
Embracing the principle that actions speak louder than words, Network Optix’s exhibition stand was designed to have multiple demo areas to showcase the brand’s product capabilities and to encourage visitors to interact.
First Demo Pod
- A back-to-back freestanding structure framed with neon lighting showcasing AiraFace, a facial recognition technology.
- Equipped with 55” digital screens, keyboards, other computer peripherals, custom benchtops, and informative graphic walls
Second Demo Pod
- A standalone neon lighting-framed display with a 55” digital screen, a keyboard, other computer peripherals, and a custom benchtop at the front
- With back-to-back graphic walls detailing the brand’s products
Third Demo Pod
- A lighted extrusion structure with a front informative graphic wall. The back side of the pod was equipped with a 55” digital screen, and a custom benchtop dedicated to live demonstrations of Network Optix’s video management software
Side Demo Station
- A 55” digital screen attached to the storage room’s outer side wall equipped with a computer setup atop a custom counter was designed to highlight Nx Go, the company’s mobile application to access and manage video surveillance systems remotely
Main Developer Wall
- Served as the stand’s main backdrop with a digital screen attached to the wall and floating shelves with product displays adjacent to it
- Equipped with complete computer peripherals on top of an expansive white counter with double lockable storage underneath
Meeting Room
- A white-walled private space with an oversized backdrop displaying the brand’s logo
- Furnished with a 65” TV screen, conference table and chairs for client discussions
Casual Seating Setup
- A space on the right side of the stand with comfortable chairs and a round table for discussion
- An 82” screen attached to the side wall adorned with neon strip lights and a 3D illuminated brand logo on top
Results
Successfully blending futuristic design flair and high-tech video solutions, Network Optix’s showstopper stand made the brand’s exhibition presence memorable and iconic. Expo Centric, the expert behind this immersive trade show booth, flawlessly turned Network Optix’s bold vision into a showcase of innovation and style. From its neon-lit visuals to its cutting-edge setup, the exhibition display has effectively established the brand as a trailblazer in intelligent video solutions.
