WINNERS – EXHIBITOR Magazine’s Seventh Annual Portable/Modular Awards
Expo Centric is excited to announce that we WON the Best International Design Category of the prestigious EXHIBITOR Magazine’s Seventh Annual Portable/Modular Awards. Laminex project in the Best International Design The Laminex Project was announced as the winner of the Best International Design category at the EXHIBITORLIVE Awards Ceremony in Las Vegas. The award recognises design excellence in […]
Post-exhibition marketing | The secret to better exhibition ROI
70% of exhibitors fail to follow-up after an exhibition. Exhibitions are a powerful experiential marketing channel that bring you face to face with your most interested buyers. They bring a level of engagement with your potential clients that can be impossible to achieve with other marketing avenues. However, many people focus on the event itself […]
The ‘Dating” guide to finding the perfect stand builder for your company
You don’t decide who to marry based on online profiles alone. You go on dates and get to know the person You find out about their habits, hobbies, friends, work They meet your family Then after the ‘research’ you pick your perfect partner! The same is true in finding the right stand builder […]
How will clients know your exhibiting? Pre-exhibiting marketing tactics
How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics. Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are at the show so they know to look […]
Why You MUST Use Your In-house Contacts In Pre-exhibition Marketing
You have a company database. Use it. The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your stand at the exhibition. In house contacts are perfect to target as they are already interested in doing business with you. Over the years your company should have accumulated a […]
How to Use Registered Exhibition Attendees to Your Advantage
1 You have set your goals and objectives of your exhibition experience. 2 You have developed a strategic content marketing plan. 3 Now it is time to connect with your prospects. An exhibition or trade show offers your business an unprecedented opportunity, when else would you be able to get a large quantity of your target market […]
Paccar Case Study | Why Size Can Make All The Difference
Floor space at any exhibition is a valuable asset, but knowing how to make the most of this space is crucial to your brand exhibition success. Even with a small floor plan, the right layout and design can help to achieve maximum results. Small doesn’t have to mean boring or uninteresting. Even with a 3×3 exhibition […]
What it takes to win ‘Best in Show’
What are the key elements to a great exhibition stand? Better yet, an award-winning exhibition stand? INPEX won best in show at APPEA 2019. Their stand design had numerous features contributing to the stand success, outlined in the case study below.loping the content for your pre-event marketing strategies, it is important to consider ‘how’ you […]
6 Tried-and-True Principles of Writing Content for Exhibition Marketing
You have developed a sound marketing strategy for your exhibition participation with one goal in mind. The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc. Whatever the goal, your promotions, artwork and copy must work together to help achieve this. When it comes to developing […]