Omnichannel Retailing in Australia: Seamless Marketing & Customer Experience
What is Omnichannel Retail Marketing? Omnichannel retail marketing is a customer-focused approach that provides a seamless shopping experience across various sales channels, such as physical stores, online websites, mobile apps, and more. It aims to provide customers with a convenient, flexible, consistent and unified seamless experience, ultimately enhancing the overall shopping experience. Benefits of Omnichannel […]
Experiential Marketing Statistic & Data That You Should Know
Whilst much of the world is silently willing for the pandemic to remain in the past, there is no doubt that it now sits as an important part of our history. Beyond being a period of time spent indoors, it also provides the perfect lever to analyse market behaviour and trends, particularly when looking at […]
The Art of Retail Branding: 5 Strategies to Boost Customer Engagement
The retail landscape is constantly evolving and it becomes more competitive each year. That’s why establishing a strong brand identity is a crucial ingredient to retail success. If you want to stand out from the competition, create a lasting impression on your target audience, and inspire brand loyalty, you have to know what it takes […]
Retail Activation Ideas to Stimulate Purchase
Retail Activation by Definition By definition retail activations share similarities with a brand activation, but should not be confused with being the same thing. Their tasks often overlap but the focus is different. Retail activation primarily relates to marketing and promotional activities carried out within an environment of making a sale, such as a physical […]
Essential Elements of an Effective Retail Marketing Strategy
Every retail business needs to generate sales to thrive. With the help of a well-crafted retail marketing strategy, your retail business can attract prospective customers and keep them coming back for more. A retail marketing strategy encompasses the comprehensive plan and course of action that your business can use to attract, engage, and retain customers […]
Why Is Experiential Marketing Important For All Companies?
What is Experiential Marketing? Experiential marketing is about creating brand affinity that will lead to either customer loyalty or brand loyalty. It is the art of allowing customers to align with the beauty and benefits of a brand by utilising activities that result in emotional and memorable responses. The Importance for Customers In this day […]
What is Experiential Marketing? How Does it work?
In today’s fast-paced and highly competitive business landscape, traditional marketing methods are often not enough to make a lasting impact on consumers. As brands seek innovative ways to connect with their audience, experiential marketing has emerged as a game-changing strategy. Whilst exposure and awareness of them isn’t limited the real question is how to create […]
Snapshot: INPEX at APPEA 2022
Client: INPEX Event: APPEA Conference & Exhibition 2022 Location: Brisbane Convention & Exhibition Centre Industry: Oil & Gas Features: Integrated LED screens from bulkhead to stand structure Connected bulkhead with 3D illuminated light box logos Mixture of Print Media (PVC, CCV, Fabric Lightboxes) VR section Semi-private meeting room Catering counter for Bubble Tea 6m x […]
WINNERS – EXHIBITOR Magazine’s Seventh Annual Portable/Modular Awards
Expo Centric is excited to announce that we WON the Best International Design Category of the prestigious EXHIBITOR Magazine’s Seventh Annual Portable/Modular Awards. Laminex project in the Best International Design The Laminex Project was announced as the winner of the Best International Design category at the EXHIBITORLIVE Awards Ceremony in Las Vegas. The award recognises design excellence in […]
How will clients know your exhibiting? Pre-exhibiting marketing tactics
How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics. Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are at the show so they know to look […]