The Companies
From July 23 to 25, the Melbourne Convention & Exhibition Centre (MCEC) became a dynamic hub of cutting-edge material handling, automation, logistics, and supply chain innovations as CeMAT 2024 unfolded. Expo Centric, acclaimed for its expertise in experiential marketing, unveiled four show-stopping exhibition stands at the event that stole the spotlight.
The standout setups of our prestigious clients—Dematic, TMHA, Vanderlande, and Wanzl—not only turned heads but also enhanced the prominence of these industry titans to new heights. Infusing our creativity into their exceptional booths successfully showcased their market dominance and established a new benchmark in exhibition design.
The Event
As the country’s flagship trade show for logistics and automation solutions for over 60 years, CeMAT 2024 has been a vibrant arena where the future of supply chain and operations technologies is unveiled. With 4,500+ attendees, 130+ exhibitors, and 60+ thought leaders converging, this annual event serves as a powerful catalyst for advancement, offering opportunities for networking, learning, and discovering strategic insights and solutions that set the pace for logistics and warehousing across the Asia Pacific region.
The Clients
Dematic: Setting the Stage at the Forefront of Automated Intralogistics
Holding a prominent spot at the entrance of MCEC, Dematic’s expansive 6x18m stand in collaboration with Colby not only commanded attention but also established its position as a market leader in automated intralogistics. As the portal to the event, the eye-catching booth, with an overarching white-and-yellow banner serving as a unified centrepiece for both companies, welcomed event attendees into the heart of operational excellence with a massive curved L-shaped LED screen that showcased a virtual warehouse tour.
Its key product exhibits—the Eaches Picking Partner of Choice, Automated Guided Vehicle (AGV) Display, and Colby’s dynamic racking configurations—demonstrated the latest in automation with various live technology displays. Expo Centric’s methodical design and layout effectively met Dematic’s objectives to have a visually cohesive and engaging space, leaving a lasting impact on visitors and solidifying its role as an industry innovator.
Read the full case study HERE.
Toyota Material Handling Australia (TMHA) and Vanderlande: Displaying Toyota’s Edge in Logistics Excellence
Captivating attendees with a 6x15m stand were TMHA and Vanderlande, who intentionally co-exhibited to showcase their unified approach and at the same time respective strengths to integrated logistics solutions. The design featured a blend of custom and rental elements, seamlessly merging TMHA’s bold red-and-white branding with Vanderlande’s striking orange and white.
Expo Centric addressed the companies’ objectives with precision, overcoming challenges such as integrating both stands without physical barriers and accommodating heavy equipment with specialised subflooring. The booth’s layout allowed for optimal visibility of key products, including forklifts and pallet jacks. Sophisticated digital displays and meeting areas were also cleverly placed throughout the stand, enhancing visitor engagement.
Read the full case study HERE.
Wanzl: Driving Innovation in Retail and Logistics
Underscoring its leadership in logistics and order-picking solutions, Wanzl made a memorable impact at CeMAT 2024 with a minimalist yet striking 6x6m stand, prominently showcasing its branding on two large, curved white panels adorned with its signature blue logo and high-quality graphics. Expo Centric’s team masterfully brought the company’s vision to life, building an inviting layout that featured its signature products, including wire mesh trolleys, adjustable shelving trolleys, and ergonomic handling equipment.
This strategic arrangement, combined with a dedicated meeting space for clients to learn more about Wanzl’s offerings, created a professional and engaging atmosphere, making the stand a resounding success in showcasing its trailblazing position in retail and store innovations.
The Result
By merging artistic flair with insightful strategies, Expo Centric redefined standards in exhibition presentation with outstanding stands for clients at CeMAT 2024. Our displays not only emphasised each client’s unique advantages but also captivated over 4,500 attendees with our eye-catching setups. We’re delighted to have played a pivotal role in their impressive achievement at CeMAT!
