Client: Taiga & Jobe
Event: Sydney International Boat Show
Location: International Convention & Exhibition Centre, Sydney
Industry: EV manufacturer, Water sports product manufacturer
Taiga Features:
- 8m x 6m sqm raised white flooring with ramped edge
- Custom angled 55″ Digital touchscreen kiosk
- Rigged light box ceiling
- Digitally printed and computer-cut vinyls
- Floor graphic
Jobe Features:
- 12m x 6m sqm
- Black carpet floor tiles
- Black Reception counter
- Custom made – 3x product display plinths
- 5x double-sided printed fabric lightboxes
- 12x custom shelf brackets for products to be braced and wall mounted
- 55″ mounted TV
- Digitally printed and computer-cut vinyl
Comment:
Taiga and Jobe hit the water running at the Sydney International Boat Show. The bold design of both stands leant on a strong contrast of colours drawing customers in throughout the event. Expo Centric worked to unify the coloured pallets of Jobe’s products against their strong black stand, tied together with printed light boxes showcasing the product in use. By contrast, Taiga’s crisp white stand, reminiscent of crashing waves, worked to highlight their daring vehicle collection. Collectively the stands worked seamlessly together to setting them apart from their competitors.
