Trick #4 – Make Sure It’s Your Type
There are many different types of stands to choose from and it’s important to select the right one for your brand and company.
Island Stand This is where the booth space is open from all sides. This option allows easy entry, exit and traffic flow on your booth. Visitors will also be drawn in from all sides of the stand at the same time, you won’t have a shortage of prospects to talk to. This also creates an open and inviting feel to the overall space.
Inline Stand An inline stand is usually part of a row and is sandwiched between two stands. This type of booth has a single entry and exit path, three walls for displaying graphics, products and demonstrations.
Tunnel Stand This option is where two parallel sides are open and two parallel sides are closed. This type of stand isn’t ideal nor favourable and should be avoided as much as possible.
Shapes of Stands There are two shapes of an exhibition stand to consider: Square and rectangle. Where possible, select the rectangle shape, as it’s larger in size and will provide you with more space.