Virtual exhibitions

Virtual reality, or VR, is a simulated, computer-generated environment. Users access this virtual world by putting on VR Goggles. These days, VR is so realistic and interactive that some people liken it to a form of art. That’s because when you explore this digital world, it really feels like you’re actually there. Virtual reality technology is increasingly being used by brands, retail outlets and live exhibitions.

A digital twin is a virtual representation of an object or place, such as a machine or factory. Companies use digital twins for their marketing, as a way to demonstrate their products or give customers behind-the-scenes tours of their facilities.

Businesses can adopt VR technology at exhibitions, as a way of attracting visitors to your space. Once there, you can give them VR Goggles that allow them to enter a virtual world, where you get to control the story. You can also use VR to create digital twins of your showroom or factory, so customers can interact with your brand. Another way to use virtual reality technology is through 3D product demonstrations, where customers can see your products in action and physically look inside them.

VR technology is very well suited to any business or exhibition display that has something physical to show potential customers. For example, a property developer could let buyers ‘walk’ around one of their homes; a car dealer could let consumers walk around a virtual factory as cars are being built; a travel company could transport someone interested in Italy to a ‘live’ gladiator contest in the Colosseum.