POS design & marketing

Point-of-sale marketing is the science of persuading buyers to engage with a point-of-sale display and then buy from it. This incorporates messaging, branding, design and placement.

Clever sale display designs attract the attention of the consumer and get them to engage with your offer. Bad sale designs, though, have the opposite effect. Our experienced structural designers know how to create POS displays that are both physically robust and enticing enough to catch the eye of shoppers.

If you want consumers to buy from the point of sale, you first need to attract their attention, which means creating a display that is visually appealing and perhaps has an interactive element as well. Second, you need to present them with an offer that is both easy to understand and enticing. Third, you have to make it practically easy for them to buy – i.e. the product has to be easy to remove from the display. The better you execute that process, the more likely the customer is to make a purchase.

Expo Centric is an award-winning company that has created POS campaigns for brands throughout Australia. We’re involved in the point-of-sale display process from beginning to end, including strategy, design, marketing, installation and logistics. We understand how to help our clients sell more of their products.