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Straumann Group redefined their presence at ADX 2023, a prominent dental exhibition. The distinguished provider of dental solutions sought a fresh brand image, engaging Expo Centric to craft a unique stand design. The standout curved structure offered an open and fluid environment, accommodating diverse brand spaces, illuminated product shelving, and large-format graphics. Each brand had its own rear-illuminated shelving, accentuating their products. The innovative design sparked attention and praise, creating a distinct presence amidst the exhibition. Straumann Group’s successful transformation highlighted Expo Centric’s creativity and execution prowess, leaving a remarkable imprint on ADX 2023 attendees and signaling a promising path forward in their industry.
Features
ADX 2023 was held at Melbourne Convention & Exhibition Centre.
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