Dior at Chadstone Shopping Centre

The luxury pop up shop for Dior provided an exclusive shopping haven for customers at Chadstone Shopping Centre.
The activation was positioned in a high traffic location within the designer area of the shopping centre to ensure maximum exposure to their ideal customers.
The stand was split into three colour-coded areas, fitted out with Dior fabric encapsulating the pop-up. The Dior logo was back-lit to highlight the timeless brand name, while lightboxes were strategically placed on the permitter of the activation.
A considered lighting plan was developed to feature certain products and create an extravagant ambience.