The Australian Auto Aftermarket Expo 2024

Circle your calendars for the most highly-anticipated car show coming to Melbourne in 2024, the much-awaited Australian Auto Aftermarket Expo (AAA Expo) at the Melbourne Convention and Exhibition Centre (MCEC) on 11-13 April 2024. This guide provides details about what you can expect from Australia’s top aftermarket networking of everything automotive. 

Key Takeaways 

  • This event is perfect for vendors specialising in aftermarket parts and components for automobiles, with thousands of potential B2B buyers walking through the doors of the Melbourne Convention and Exhibitions Centre (MCEC). 
  • For those eager to exhibit, marketing opportunities in the AAA Expo come with simple registration processes through event coordinators or with the assistance of full-service exhibition stand designers to make your display stand out for maximum brand impact. 

Melbourne’s Premier Car Shows 

Gatherings like the AAA Expo unite professionals involved with the automotive industry like auto shops, makers, suppliers, and service providers. This specific event showcases meticulously refined products for modifying and maintaining automobiles. 

This event is an essential part of Melbourne’s automotive event calendar. The Melbourne Convention and Exhibition Centre is the best venue for car shows where visitors can enjoy air-conditioned spaces while admiring some stunning rides and aftermarket products on display. 

Aftermarket Products for a variety of Car Types 

The Australian Auto Aftermarket Expo stands out as the ultimate destination for automotive professionals seeking to explore an extensive array of products catering to various car categories related to maintenance and modification. This premier event in Melbourne, Australia, showcases an impressive lineup that caters to sedans, hatchbacks, SUVs, sports cars, EVs, and compatible essentials for classic cars, muscle cars, hot rods, and other street machines. The expo not only provides a platform for professionals to find products tailored to specific vehicle types but also offers learning sessions about car maintenance, the business of car modification, repairs, and other applicable topics that can be used for your auto business.

An Expected 9,000 Auto Trade Visitors are Set to Attend the Event. 

This prestigious show also features top-of-the-line vehicles configured with the best and newest aftermarket car parts. Set to take place on 11-13 April 2024, this exclusive event guarantees an unforgettable time for all automobile professionals. 

Auto trade visitors from across Australia, New Zealand and beyond are set to attend this gathering. It is truly an exhibition that highlights the pinnacle of automotive excellence and innovation. 

Special Features and Highlights the AAA Expo 2024 


Technical Training Program 

 The Technical program will start on Wednesday 1:00 pm. The last session will end at Saturday 12:00 pm. Learn how to assess: 

  • Any electrical circuit in the vehicle. 
  • Diagnosis capability of diesel emission control systems. 
  • Learn to find the source of draw on a modern vehicle’s battery. 
  • Discover advanced vehicle network diagnosis. 
  • EV and Hybrid diagnostic challenges. 
  • Control module communication faults. 

Business Education Program 

Explore key Australian and International trends in the automotive aftermarket. Learn to: 

  • Create a well-recognised brand in your location. 
  • Hear fascinating discussions about the Australian OEM repair and service information sharing law 
  • Learn about the new Motor Vehicle Information Scheme (MVIS). 
  • Get advice on the best-known tactics to find the right fit of new members for your business and how to keep them engaged. 
  • Preparing workshops for electrification. 
  • Get new tips about increasing the profitability of your workshop.

ADAS Technology Zone 

 In this dynamic new section, experts will lead ADAS calibration demonstrations utilising state-of-the-art equipment. The ADAS Zone aims to address key questions related to this pivotal and emerging aspect of collision and automotive repair. 

The ADAS Zone, is one of the highlights of the weekend. All-in-all the entire expo is not just about cars and car parts. This is also about equipment and gear for maintaining your ride.

Expo Electrified Zone 

 Immerse in hands-on training opportunities. Diagnose, service, and repair EV/ hybrid vehicles safely and effectively. This event will showcase new EVs, plus the latest EV tools, equipment, and PPE. Visitors will gain the confidence and information they need to adapt their business through the upcoming shift to electrification in the car industry. 

Connect with a Community of Professionals 

 Attending an automotive show is more than just admiring the vehicles and aftermarket products on display. It’s also about connecting with fellow members of the car industry. To foster this connection, you can interact and network with other car professionals at these events in several ways. Participating will allow you to join forums or groups dedicated to cars, discover and engage with industry leaders, and keep an open ear to find out what other car events, swap meets, aftermarket shows, and other automotive events are worth joining next. 

You have an opportunity to share your passion for all things automotive while also gaining knowledge from others who operate in the same field. Networking opportunities often extend beyond the shows themselves, as informal gatherings frequently occur after events. During these event gatherings, attendees discuss highlights from their day and form lasting relationships. If you’re a buyer, you can get access to various parts. If you’re a seller/ exhibitor, your products will get the chance to impress buyers and give you opportunities for more business. 

Why be an Exhibitor? 

 Apart from being able to display trade stands at one of the most exciting car events in Melbourne, here are more reasons to exhibit: 

  • Speed up the buying process through direct, face-to-face interactions. 
  • Showcase your newest products to an audience that’s specifically interested. 
  • Engage with more than 9,000 plus potential buyers in a span of three days. 
  • Expand your business portfolio. 
  • Establish connections within the market. 
  • Enhance your industry profile and increase your brand’s value. 
  • Solidify your standing in the industry and boost customer loyalty. 
  • Strengthen your existing business connections. 

Hire Full-Service Exhibition Stand Designers 

For a more impactful presence at car shows, consider partnering with Australian businesses that specialise in exhibition and event marketing services that can give you custom trade show stands and other event marketing services that can help you generate strategies that draw in visitors to your booth. These full-service exhibition stand designers offer an array of cutting-edge options for exhibitors, including tailored solutions to make your booth impactful to the thousands of attendees, increasing your chances of generating multiple leads. 

Whether you choose between a rental or a purchased trade stand, full-service stand designers got you covered. Their skilled specialists can assist with product selection, or even build you design-rich stands for multiple showcases, depending on your needs and purposes. 

So take it up a notch and leave a lasting impression at the upcoming auto aftermarket expo! 


The AAA Expo, a must-attend event for anyone involved in Auto Trade, is Australia’s only comprehensive exhibition for the automotive service and repair industry. This event in Melbourne is a spectacular showcase of the latest tools, equipment, elite cars, and technology, featuring hundreds of the best brands. It offers unique networking opportunities and world-class training. The 2022 edition attracted thousands of qualified trade visitors and presented a wide array of automotive parts, accessories, tools, equipment, paint products, chemicals, replacement panels, computer software, and more. This weekend event is not just a trade show, but a celebration of the automotive industry that promises to shine in the sun of Australia. 

You can sign your business up for AAAE 2024 by registering on their website.

We can help you create maximum impact for your automotive business. As a full-service events and marketing agency, we specialise in delivering solutions to your most unique requirements. Contact us today to get a quote. 

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