The world of coffee is vast and ever-evolving where innovation meets tradition, and where businesses and enthusiasts come together to celebrate this beloved beverage. One such event that encapsulates this spirit is the Melbourne International Coffee Expo (MICE) 2024, a must-attend event for everyone in the coffee community.
About MICE 2024
Established in 2012, MICE has grown to become the largest and most exciting dedicated coffee event in the Asia Pacific. This year, the event will be held from 12th – 14th May, at the Melbourne Convention and Exhibition Centre. The expo is known for its vibrant atmosphere, attracting close to 11,000 attendees in 2023.
Business Opportunities at MICE 2024
MICE 2024 is not just an expo—it’s a mind meld of coffee culture. MICE connects café owners, roasters, equipment manufacturers, service suppliers, and more, where they all come together to facilitate ideas and real business opportunities. It’s a platform where professionals meet, network, and explore the latest trends in the coffee industry. The expo provides a wealth of networking opportunities alongside Melbourne Coffee Week, making it a hub for all things coffee.
For the Love of Coffee
Visitors can experience unlimited tastings of the finest coffee worldwide. Watch Melbourne’s renowned baristas work their magic, and even vote for their favourite in the People’s Choice category. There will also be the Product Innovation Awards where the best innovations from exhibitors in 2024 will be recognised. It’s a chance to discover a new favourite and learn where your coffee comes from, meet the farmers that grow your favourite varietal, and check out the newest innovations from exhibitors.
What’s New in MICE 2024
This year, MICE 2024 is gearing up for an extraordinary celebration of coffee culture, focusing on the pivotal role that roasters play in shaping the world of coffee. The event will also see the return of Australia’s Richest Barista competition from 12 to 14 May 2024. MICE 2024 is also set to unveil a new presentation series that will unpack a range of topics to support, challenge, and inspire the Australasian coffee market.
Exhibiting in MICE 2024
Businesses in the coffee industry should exhibit at MICE 2024. This is a unique opportunity to showcase your products and services to a dedicated audience, engage with professionals from the field, and check out new products available. By exhibiting at MICE 2024, you’ll be part of a vibrant and dynamic event that’s at the forefront of the coffee industry. Don’t miss this chance to connect with thousands of coffee enthusiasts and industry professionals. Secure your spot today and let’s brew some business together!
It would be our pleasure to design an exhibit stand for you that will accentuate your message, products, machinery, and offerings. As a full-service events and marketing agency, we can assist you with solutions to your most unique requirements that can yield impact within the event.
