About the Show
The Australasian Pharmacy Professional Conference and Trade Exhibition is The Pharmacy Guild of Australia’s annual national conference and the largest pharmacy conference and trade show in the southern hemisphere.
For more than 30 years, APP has provided a central meeting place for the pharmacy sector to exchange knowledge, discuss emerging trends, explore new products and technologies, and strengthen professional relationships.
APP2027 will bring together pharmacy proprietors, pharmacists, managers, interns, students, pharmacy assistants, suppliers and other industry professionals for professional development, business education and networking.
Under the 2027 theme, Your Prescription for Growth, the program will explore opportunities to grow pharmacy businesses, expand clinical knowledge, advance careers and strengthen professional networks. Education will be supported by a major trade exhibition showcasing pharmaceuticals, healthcare technologies, over-the-counter products, pharmacy management systems and retail solutions.
Key Features of the Show
Interactive Pre-Conference Workshops
APP2027 begins with a dedicated workshop day on Wednesday 17 March. These interactive sessions provide an in-depth examination of selected clinical, professional and business topics relevant to contemporary pharmacy practice.
Industry Networking
APP offers structured and informal networking opportunities for pharmacy owners, pharmacists, staff, suppliers, manufacturers and industry leaders. Exhibitors can strengthen existing relationships, meet prospective customers and engage with pharmacy professionals from across Australia.
Welcome Reception
The main trade exhibition halls are scheduled to open during the APP2027 Welcome Reception on Thursday evening. The reception allows delegates to explore the exhibition while networking with exhibitors, suppliers and industry peers.
Professional and Social Events
The wider conference program includes networking lunches, industry functions, activities for first-time attendees and a major closing celebration. Current program highlights include:
- First-Timers’ and Solo Attendees’ Lunch
- Women’s Networking Lunch
- Pharmacy Assistant Networking Lunch
- Guild Member Proprietor Breakfast
- Welcome Reception
- Trade Exhibition Happy Hour
- Sunrise Strides activity
- APP Street Party
Who Should Exhibit?
APP2027 is best suited to organisations providing products, services, technology or professional support to community pharmacies and the wider pharmacy industry.
Ideal exhibitors include:
- Pharmaceutical manufacturers and distributors
- Prescription medicine suppliers
- Over-the-counter and consumer healthcare brands
- Vitamins, supplements and wellness brands
- Skincare, personal care and dermocosmetic companies
- Pharmacy automation and dispensing technology providers
- Digital health and patient-management platforms
- Pharmacy software and point-of-sale providers
- Medication management technology companies
- Retail merchandising and store-design providers
- Pharmacy fixtures, signage and display suppliers
- Wholesale and supply-chain organisations
- Professional education and training providers
- Pharmacy recruitment and workforce specialists
- Finance, insurance, legal and business advisory firms
- Marketing, loyalty and customer-engagement platforms
- Healthcare equipment and medical-device companies
- Industry associations, publishers and media organisations
Who Attends?
- Community pharmacy proprietors and owners
- Pharmacists
- Pharmacy group managers
- Pharmacy managers
- Intern pharmacists
- Early-career pharmacists
- Pharmacy students
- Pharmacy assistants
- Retail pharmacy employees
- Pharmacy banner and buying-group representatives
- Pharmaceutical industry professionals
- Suppliers, manufacturers and distributors
- Healthcare technology providers
- Professional service providers
- Educators, trainers and clinical experts
- Pharmacy industry associations and stakeholders
Why Should You Exhibit?
Reach a Large, Highly Relevant Audience
APP attracts up to 7,500 attendees from the pharmacy and healthcare industries, giving exhibitors access to a concentrated audience of pharmacy owners, managers, pharmacists and frontline staff.
Meet Pharmacy Decision-Makers
Pharmacy proprietors, business owners and managers attend APP to discover products, assess suppliers, identify new business opportunities and stay informed about developments affecting their pharmacies.
Gather Direct Market Feedback
Face-to-face conversations provide exhibitors with immediate insights into customer needs, pharmacy challenges, market sentiment and emerging industry priorities.
Exhibit at a High-Demand Industry Event
APP reports a 90% exhibitor return rate, with previous sponsors and exhibitors receiving first right of refusal. The APP2027 waitlist for new exhibiting companies is currently full, although expressions of interest are still being collected in case of cancellations. This strong retention rate indicates significant ongoing demand from participating brands.
Key Event Statistics
- Largest pharmacy conference in the Southern Hemisphere
- Up to 7,500 attendees
- 120+ speakers and industry experts
- 250+ exhibitors
- 450+ exhibition stands promoted across the main APP overview and program pages
- More than 30 years of event history
- 90% exhibitor return rate
