Case Study: Eight stands at The Australian Dental Conference 2024

ADX 2024 Case Study

“We were completely blown away by the build.”  Expo Centric designed and delivered a massive eight stands at recent Australian Dental Conference held at Sydney’s International Convention Centre (ICC) over four days from 20-23 March 2024.  The Event  ADX is the largest dental expo in the southern hemisphere, attracting dental professionals, industry experts, and exhibitors […]

It’s Our Birthday, Fifteen Years Young!

Happy 15th Birthday to Expo Centric! ???????? Turning 15 in March this year means Expo Centric has hit yet another milestone, moving through infancy and childhood and through the growth spurt that we all remember from our teenage years.  The past fifteen years have been an incredible journey for us, filled with growth, development, and moments […]

WINNER! Best Reconfigurable Exhibit at the 11th Annual Portable/Modular Awards

Previous Next EXHIBITOR Magazine Announces 2024 Portable/Modular Awards Winners It was a proud moment to be recognised and awarded winner of the Best Reconfigurable Exhibit at the annual Portable/Modular Exhibit Awards held in January 2024 by EXHIBITOR Magazine. EXHIBITOR Magazine’s editor Emily Olson said the awards were designed to recognise the leaders in the emerging […]

Serco Asia Pacific Wins Best Rental Exhibit Award

Previous Next EXHIBITOR Magazine’s 10th Annual Portable/Modular Awards – EXHIBITOR magazine (exhibitoronline.com) The EXHIBITOR Magazine was established in 1982 and has grown into the global spearhead in the exhibition and events industry. The monthly magazine showcases best practices, case studies, and industry news associated with exhibitions, trade shows, and events. Serco Asia Pacific has won […]

Boost the Marketing Power of Your Trade Show Booth with QR Codes

This strategy offers several advantages in enhancing attendee engagement, facilitating information access, and providing a comfortable experience for the potential customer. Here’s an exploration of the benefits. Discover why you should generate a free dynamic QR code solution and print them on your exhibit booth!  Benefits of QR Codes for Event Marketing Campaigns  Don’t miss […]

Essential Lighting for Trade Show Booth Success

If you’re asking how to overshadow competitors at your next trade show, the answer might just be shining right above you. With the right lighting for your trade show booth, you can captivate the crowd, spotlight your products, and illuminate your brand’s strengths. This article cuts through the jargon to give you actionable tips on […]

Mobilise Pop-Ups for Retail Activations, Outdoor Events, and Roadshows

A pop-up event is a temporary and dynamic venture typically used by brands to showcase products, test markets, provide unique consumer experiences, and has become a popular trend in modern shopping. This article takes you through questions like “What is a pop up event”, Why, and How it works!  Key Takeaways  Pop-up events offer businesses […]

Innovative Booth Ideas for Trade Shows: Captivate and Convert in 2024

Seeking dynamic booth ideas for trade shows that will set you apart? Our guide provides practical and proven strategies to enhance your trade show presence. The following no-nonsense ideas are framed to help you captivate and engage attendees. Dive into our content without the fluff for booth designs ideas that speak volumes about your brand […]

Brand Storytelling: The Present and Future of Marketing & Events (Part 2)

Continuing where we left off from Part 1, the principles below will help you craft a powerful story which you can use for your content marketing strategy that will highlight you, or your customers as the story’s central character. Let’s move forward and examine how these guidelines can be implemented in your event marketing and […]

Brand Storytelling: The Present and Future of Marketing & Events (Part 1)

Why should you use storytelling in branding?  Storytelling in branding is an absolutely essential component of any effective marketing strategy. A compelling brand story serves as the cornerstone of a brand’s narrative, resonating with the target audience and creating a powerful emotional connection. By crafting great brand stories, a brand storyteller can capture the audience’s […]