Brand Activation: What is it & Why is it Important for Marketing?

According to WARC’s 2021 Health of Creativity report, emotion is the top creative strategy for effective communication. How does this align to brand activations? A brand activation campaign is the key to creating an emotional connection with a target audience.  The Expo Centric team have been working with clients creating bespoke brand activation campaigns for […]

Expo Centric’s One-Stop Conference Planning Checklist

Has your company got a conference on the horizon but unsure where to start with planning? With over 12 years of events, Expo Centric has successfully managed a myriad of conferences and knows the perfect planning process to take your event from confirming the conference themes to opening day. They have collated the perfect conference […]