How to use the Registered Exhibition Attendees List:
Once you have obtained the attendee list, you must be strategic is how you use the data.
Qualify and Segment:
While it may be convenient and easy to send a generic marketing email to the whole registered attendee list, this is not the best approach.
Not everyone on the registered attendee list are your target market. To achieve the most from the list, qualify all the attendees and segment the data.
Start by defining your audience within the whole show attendee list. Use the data available to see if you can spot your ideal customer. Take the time to analyze and segment attendees based on your buyer personas.
Send each segment tailored messages including connecting on social media, through advertising, email, or even picking up the phone. Be sure to include worthwhile resources that are relevant; share blog posts, tips, videos etc. A segmented and tailored approach will increase your engagement with the attendees and produce better results.
A strategic, tailored and segmented pre show marketing approach may take more time and careful consideration, however it filters through the noise for which events are infamous for.