Let’s be honest, It is not easy planning an exhibition and how would you possibly know the expected ROI? Having worked in the industry for over 15 years, A lot of Marketers have been struggling with this.
All Marketers know they have to participate in at least a handful of exhibitions each year. At the very least you need to make an appearance and be front of mind.
Exhibition sponsorship packages are expensive at important events you have to attend. The costs are brutal, leaving you with very little budget to work with for other marketing activities that quarter.
Do you find that each time an event is approaching you ask yourself the same questions:
- How do you justify the cost?
- Is it really worth it?
- Is it considered an investment?
- Most importantly, how many times have you questioned yourself why you need to participate at all?
A better question is, how do you plan for and measure ROI for each event you choose to participate in?
No Marketer should ever sign the dotted line for a sponsorship package without reviewing a detailed plan of attack carefully. This plan shouldn’t just be post event Sales Representative activities! The Marketing Plan needs to include the planning of the upcoming exhibition event.
Here are 9 valuable methods to deliver ROI and convert event doubts to confident strategic decisions.