Scandinavial Sleek
Working with the global brand activation agency TRO brings exciting challenges as they strive to deliver outstanding work to influence consumer behaviour – from impactful live activations, innovative creative technology solutions and purposeful partnership platforms – everything they create delivers measurable business outcomes for their clients (some of the world’s leading brands).
So it was with creative anticipation that we went to work on the brief, to create a wooden bespoke AirClad to compliment the Volvo brand for the UK launch of their new XC90.
The requirement was for a Scandinavian theme with covered space to display a car, along with an internal experiential space, with back of house area and engaging entrance features.
The process evolved quickly, much quicker than had been anticipated, and from final sign-off to first install was less than 4 weeks which included full design and manufacture of the bespoke wooden Airclad. The initial activation was in Edinburgh, after this the client was so happy with the product they ordered a second identical structure along with 3 smaller 4x5m units. The larger units commenced a UK tour including Manchester, Birmingham and London. With the smaller units visiting forest locations across the UK.
