Working with the global brand activation agency TRO brings exciting challenges as they strive to deliver outstanding work to influence consumer behaviour – from impactful live activations, innovative creative technology solutions and purposeful partnership platforms – everything they create delivers measurable business outcomes for their clients (some of the world’s leading brands).
So it was with creative anticipation that we went to work on the brief, to create a wooden bespoke AirClad to compliment the Volvo brand for the UK launch of their new XC90.
The requirement was for a Scandinavian theme with covered space to display a car, along with an internal experiential space, with back of house area and engaging entrance features.
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