From 23 to 25 March, the Melbourne Convention & Exhibition Centre (MCEC) became a hub for insurance innovation as Steadfast 2025 brought together top brokers, insurers, and industry leaders. Expo Centric proudly delivered three standout exhibition stands, redefining corporate presence with creativity, sustainability, and engagement. Discover how Allianz, IQumulate, and Berkley Insurance Australia made a lasting impact with our bespoke designs.
A Premium Event for the Insurance Industry
The 2025 edition continued Steadfast’s legacy, bringing together thousands of delegates for thought-provoking discussions under the theme ‘Elevate,’ a fitting focus for a conference dedicated to driving industry growth. Against this backdrop, Expo Centric helped three leading brands bring their visions to life on the exhibition floor.
Allianz: Sustainability Meets Prestige
Allianz embraced a bold shift from stadium-themed designs to a future-focused, eco-conscious 6x6m stand. Our challenge? To seamlessly merge sustainability with prestige, ensuring the brand’s green initiatives were reflected in every element of the space.
To support Allianz’s waste reduction initiative, we repurposed structural components from its 2024 stand. A live garden was integrated into the flooring as a nod to the company’s green endeavours, while a two-tiered rigged banner draped in lush foliage ensured the stand was recognisable from all directions. The warm timber finishes further reinforced how sustainability and sophistication can go hand in hand.
Beyond aesthetics, interaction was key. Allianz’s stand featured two digital screens for dynamic content and QR codes for instant rewards. The Running Man Race activation was a crowd favourite, reinforcing Allianz’s commitment to resilience and progress.
Our team at Expo Centric built an exhibition stand as prestigious as Allianz’s Gold Sponsor status, positioning its sustainability pledge front and centre—literally and figuratively—at MCEC.
IQumulate: A Contemporary Australian Showcase
IQumulate, another Gold Sponsor, made a striking statement with our sleek 6x6m stand that combined modern elegance with an unmistakable Australian touch.
A sharp white circular banner with green trim made the stand impossible to miss from a distance. At ground level, a barista counter and reception area greeted visitors, ensuring both conversations and coffee were flowing throughout the event.
The centrepiece was a curved feature wall that seamlessly integrated a large digital screen and a contemporary map of Australia, surrounded by lush greenery to highlight IQumulate’s national reach. The stand’s timber, green, and white finishes reinforced the brand’s image of stability and growth.
Designed for both engagement and comfort, the stand featured varied seating areas for both business discussions and casual networking. By achieving the perfect blend of openness and impact, we successfully showcased IQumulate’s dominance in the industry.
Berkley Insurance Australia: A Five-Year Partnership in Action
For the second year running, we partnered with Berkley Insurance Australia (BIA) to deliver a 6x3m stand that balanced brand impact with inviting hospitality. Designed to be a long-term investment, this stand was built for continuity, ensuring a consistent yet evolving presence at future events.
Visitors were drawn to the welcoming café-style setup, with a dedicated barista station at the entrance transforming the space into a natural networking hub. A hands-on demo bar allowed brokers to explore BIA’s BindIT platform, attracting visitors to discover its features firsthand.
The layout prioritised both functionality and storytelling, ensuring the space accommodated 10-12 staff members comfortably while maintaining smooth visitor flow. Through this design, Expo Centric reinforced BIA’s commitment to security, stability, and seamless service in the insurance sector.
Delivering Impactful Exhibition Experiences
At Expo Centric, we don’t just build stands but craft experiences that elevate brands and drive engagement. Our collaboration with Allianz, IQumulate, and BIA at Steadfast 2025 was a testament to how strategic design can bring corporate stories to life.
Planning your next exhibition? Let’s create a space that makes an impact. Get in touch today.