As 2024 draws to a close, Expo Centric pauses to reflect on a remarkable year filled with achievements, milestones, and exciting new ventures. From groundbreaking partnerships to industry-first innovations, the company has continued to set the standard for excellence in exhibitions and events. This wrap-up not only celebrates the successes of 2024 but also offers a heartfelt message of gratitude to the people who made it all possible—our clients, collaborators, and our exceptional team.
“2024 has been another record year for us,” said Stan Kruss, Chief Executive Officer (CEO) of Expo Centric. “It’s not just about the numbers—it’s about the impact we’ve created, the relationships we’ve built, and the new opportunities we’ve embraced. We’re deeply thankful to everyone who has been part of this journey.”
Collaborative Triumphs: A Year of Shared Achievements
At the heart of Expo Centric’s success are the clients and partners who trust the company to bring their visions to life. This year saw a surge in new collaborations with esteemed names like Camfil, Axon, Dematic, Berkley, Ubisoft, and Axis, while long-standing clients continued to strengthen their ties with the company.
Among these cherished partnerships is PACCAR, a defining client whose trust helped transform Expo Centric from a small company into a major industry player. “PACCAR has been with us since 2013, and their faith in our work has been instrumental to our growth,” shared Kruss. “We’re proud to have won their 2025 contract—it’s a 1,600-square-meter stand, and it remains the largest project we deliver every two years. Collaborations like this are what define us.”
The company’s achievements this year also included prestigious recognitions, such as winning the Inpex tender for the second time and receiving the Exhibitor Portable/Modular Award for their standout work with TAFE New South Wales. “These awards are a testament to the creativity and dedication of our team,” Kruss added. “But the greatest reward is the feedback we receive from our clients—it’s what drives us to innovate and improve.”
Achieving Excellence: Expo Centric’s Major Milestones in 2024
Expanding Horizons: Official Launch in the Philippines
One of the most significant achievements of 2024 was Expo Centric’s expansion into the Philippines. This move not only broadened the company’s geographic reach but also enhanced its ability to support clients aiming for a global presence.
“There are so many Australian companies eager to tap into international markets, and we’re here to help them overcome challenges like cultural differences and regulatory hurdles,” Kruss explained. “The expansion has also allowed us to build a talented and diverse team in the Philippines, strengthening our service capabilities both locally and abroad.”
This strategic step aligns with Expo Centric’s mission to empower clients to succeed on a global scale, backed by local expertise and exceptional support.
Leading with Purpose: Sustainability and Technology Advancements
Sustainability continued to be a driving force in 2024. Expo Centric embraced eco-friendly practices and introduced advanced technologies like energy-efficient curved LED screens for immersive 3D content creation. Additionally, the company brought printing operations in-house, improving quality control and reducing waste.
“Our clients are increasingly focused on sustainability, and we’re committed to leading by example,” Kruss furthered. “From greener materials to innovative technology, we’re ensuring that exhibitions can be both impactful and responsible.”
New Frontiers: Breaking Into Emerging Markets
The company also explored new markets, particularly in the burgeoning electric vehicle sector, with projects at the Everything Electric Show. This was complemented by a growing presence in audiovisuals, defence, medical, and technology industries, further solidifying Expo Centric’s reputation as an industry leader.
In addition to traditional exhibitions, the company ventured into new formats, delivering immersive showroom experiences for clients like Temperzone.
Strength in Numbers: Building a World-Class Team
None of these milestones would have been possible without the people behind them. In 2024, Expo Centric welcomed several key additions to its team, including a chief financial officer, a marketing head, and leaders in fabrication and printing. These hires have been pivotal in driving innovation and operational excellence.
“Our team is our greatest asset,” Kruss emphasised. “The new talent we’ve brought on board this year has not only strengthened our capabilities but has also infused our company with fresh ideas and energy. Their contributions are what make our achievements possible.”
Vision 2025 and Beyond: Charting a Bold Path Forward
As the company looks ahead, it has ambitious plans to continue growing and evolving. Key focus areas for 2025 and beyond include:
- Streamlining Operations: Expo Centric is investing in automation and advanced inventory management systems, including RFID technology, to enhance efficiency and reduce costs.
- Sustainability Leadership: The company is pursuing ISO certification for eco-friendly practices, aiming to set a new benchmark for sustainability in the exhibition industry.
- Empowering Clients: Recognising the need for greater return of investment (ROI) in trade shows, Expo Centric is developing comprehensive client education programs. These initiatives will include training sessions and resources to help businesses maximise their exhibition investments.
- Scaling for Growth: With plans to grow its team by another 100 members by 2026, Expo Centric will focus on expanding its fabrication, logistics, and account management departments to support its ambitious goals.
“Our vision for the future is clear: we want to continue delivering exceptional value to our clients while pushing the boundaries of what’s possible in exhibitions,” Kruss said.
Reflecting on Success and Looking Ahead
As Expo Centric wraps up 2024, it does so with a deep sense of gratitude and optimism. “This year has been transformative,” Kruss reflected. “But none of it would have been possible without our clients’ trust, our partners’ collaboration, and the dedication of our incredible team.”
To its clients, the company extends heartfelt thanks: “You inspire us to innovate and strive for excellence. Thank you for choosing us as your partner in creating extraordinary experiences.”
With a strong vision for the future, Expo Centric is ready to continue leading the exhibition industry into new horizons, creating lasting value and impact for its clients and partners worldwide.