How do you stand out at the largest industry event in the southern hemisphere?
Eye-catching design, interactive technologies and strong branding.
Exhibitions are an excellent way for a company to gain exposure in a highly targeted forum. However, it is inevitable that a company’s main competitors are also attending the same exhibition.
With a convention centre crawling with flashy, gimmicky competitors, how does a brand stand out from the crowd and draw in prospective clients?
CAF, designers and installers of comprehensive mobility systems, faced this scenario when exhibiting at AusRail PLUS in 2019.
AusRail PLUS is the largest rail event in the southern hemisphere and is firmly established as the major Australasian rail event. The competition in the market is robust and all exhibitors are vying for attendees’ time and attention.
To ensure CAF gained maximum exposure, meet ROI targets and achieved exhibition objectives, strategic elements were incorporated into the CAF marketing exhibition strategy.