The Sydney International Boat Show has a rich history as the Southern Hemisphere’s largest recreational marine event. Celebrating its 54th edition in 2025, the show continues to be the ultimate destination for boating enthusiasts, industry professionals, and families seeking a day of entertainment and education. Hosted at the world-class ICC Sydney and the picturesque Cockle Bay Marina, the event seamlessly blends indoor and on-water exhibits, offering a comprehensive experience that caters to all facets of the marine lifestyle.
Key Features of the Show (What to Expect)
- Extensive Exhibitions: Discover a wide range of vessels, from luxury yachts and powerboats to sailboats and personal watercraft, presented by leading manufacturers and dealers.
- Marine Accessories and Services: Explore the latest marine equipment, technologies, and services, including navigation systems, fishing gear, and safety equipment.
- Educational Seminars: Attend informative sessions covering topics such as boating safety, marine conservation, and the latest industry trends, led by experts and industry leaders.
- On-Water Demonstrations: Experience live demonstrations and sea trials, providing firsthand insights into the performance and features of various watercraft.
- Family-Friendly Activities: Enjoy interactive zones designed for all ages, including kids’ workshops, entertainment, and gourmet food experiences.
Who Should Exhibit?
The Sydney International Boat Show 2025 invites exhibitors from various sectors of the marine industry, including:
- Boat and yacht manufacturers
- Marine equipment and accessory suppliers
- Water sports and recreational product vendors
- Maritime service providers
- Tourism and travel operators specializing in marine experiences
Exhibiting at this event provides a platform to reach a targeted audience of boating enthusiasts and industry stakeholders, facilitating brand exposure and business growth.
Who Attends?
The event attracts a diverse audience, including:
- Boating and sailing enthusiasts
- Marine industry professionals
- Families seeking recreational activities
- Fishing aficionados
- Water sports enthusiasts
- Individuals interested in maritime education and conservation
Attendees have the opportunity to engage with exhibitors, participate in educational programs, and immerse themselves in the boating lifestyle.
Why Should You Exhibit?
- Brand Exposure: Showcase your products and services to a large, engaged audience, enhancing brand visibility and market reach.
- Lead Generation: Connect directly with potential customers and industry partners, fostering relationships that can lead to sales and collaborations.
- Market Insights: Gain valuable feedback and insights from attendees and fellow exhibitors to inform product development and business strategies.
- Networking Opportunities: Build connections with industry professionals, media representatives, and boating communities.
Key Statistics from the Last Show
- Attendance: Over 60,000 visitors annually
- Exhibitors: More than 245 exhibitors showcasing a wide range of marine products and services
- On-Water Displays: Approximately 145 boats displayed on the marina
