About the Show
SuperExpo is the flagship tri-annual gathering for Australia’s window shading and specialised textiles sectors, co-hosted by the Window Shading Association of Australia (WSAA) and the Specialised Textiles Association (STA). Over the years it has grown into the largest trade exhibition of its kind, uniting manufacturers, suppliers, and retailers while also shaping best practices, influencing standards, and promoting local industry excellence. Its legacy lies in being more than a showcase but where the sector connects, learns, and drives progress.
In 2026, the show builds on that foundation with a refreshed approach under new event partner “We Are Phoenix.” Attendees can look forward to a broader exhibitor showcase, immersive product experiences, and a stronger focus on sustainability and compliance. With enhanced networking opportunities and insight into emerging trends, SuperExpo 2026 promises to deliver a dynamic platform for both seasoned professionals and new entrants to discover the future of shading and textiles.
Key Features of the Show
Trade Show Floor
The core of SuperExpo is its expansive trade show: dozens of exhibitors displaying the latest fabrics, shading systems, specialised textiles, automation hardware, finishes, and allied services. In the exhibition zone, professionals get hands-on with new product launches, custom-build solutions, and live demos. It’s also where sourcing meets inspiration: decision-makers from showrooms, manufacturing, installation, and design walk the floor to compare innovation, materials, and supply chain offerings.
Welcome Reception
Kicking off the event, the Welcome Reception sets the tone, an informal mixer designed to bring attendees, exhibitors, and sponsors together in a relaxed atmosphere. Expect drinks, networking, and introductions; it’s the first chance for old colleagues to reconnect and newcomers to establish industry contacts before the action ramps up.
WSAA Gala Dinner and Awards
This gala event recognizes excellence within the window shading sector. The WSAA Gala Dinner and Awards night celebrates standout individuals, companies, designs, or projects that have pushed the envelope over the past cycle. It’s a more formal setting, combining fine dining with recognition and speeches, an opportunity for the community to honor achievements, raise standards, and reinforce professional pride.
STA Awards Dinner
Parallel to the WSAA Gala, the STA Awards Dinner highlights the achievements in specialised textiles more broadly, from technical innovation through design to sustainability and craftsmanship. This dinner reinforces the STA’s role in driving quality, regulatory compliance, and creative application of textile science in interiors and exteriors.
Lounge/Chill-Out Zone
A newer feature this year, the Lounge or Chill-Out Zone offers attendees a breathing space amid the busy show floor. Stylish seating, ambient lighting, refreshment corners (coffee, hydration), and charging stations combine to create an activation zone for informal meetings or just a quick rest. It’s an environment designed for wellness, comfort, and spontaneous conversations, a subtle but meaningful way to enhance overall attendee experience.
Who Exhibits
- Manufacturers of blinds, awnings, shutters, and curtains
- Suppliers of specialised textiles and fabrics
- Automation and smart shading technology providers
- Component and accessory suppliers for shading and textiles
- Distributors and wholesalers in the window furnishing industry
- Service providers in design, installation, and maintenance
- Sustainability and eco-solution innovators
- Industry associations and training organisations
Who Attends?
- Retailers and showroom operators in window furnishings
- Architects, designers, and specifiers
- Builders and construction professionals
- Wholesalers and distributors
- Installers and fabricators
- Facility managers and property developers
- Students, apprentices, and emerging professionals in design and textiles
- Industry leaders seeking networking and collaboration opportunities
Why Should You Exhibit?
- Unroll Your Innovation: From motorised shades to sustainable textiles, SuperExpo is where new products make their grand reveal. Exhibiting lets you demo your solutions live, turning curiosity into genuine interest.
- Mix with the Fabric of the Industry: The show stitches together the entire supply chain, from designers and builders to installers and retailers. Your stand becomes the meeting point for collaborations that can shape future projects.
- Raise Your Profile, Not Just Your Awnings: SuperExpo is the industry’s flagship stage, giving your brand visibility alongside its biggest players. Exhibiting signals credibility, authority, and commitment to driving the sector forward.
- Turn Foot Traffic into Fresh Leads: Visitors arrive with real projects and purchase intent, not just casual interest. Every conversation is a chance to convert show buzz into measurable business.
Key Statistics from the Last Show
- Attendees: ~5,000 industry professionals
- Exhibitors: 108 companies
- Show floor: 7,155 sqm (record size for the event)
