For over 30 years, the Security Exhibition & Conference has been the industry’s strongest line of defense against emerging risks that keep professionals armed with the latest knowledge, tools, and technologies. As Australia’s largest and longest-running security event, it brings together global leaders, game-changing suppliers, and forward-thinking experts under one roof.
Beyond the exhibition floor, this event is built for collaboration, ensuring professionals don’t just observe the future of security but help shape it. Attendees can experience live demonstrations, negotiate deals with top-tier suppliers, and test-drive the latest innovations before they hit the mainstream. The networking opportunities are just as secure, with dedicated events like Networking Drinks and the annual Gala Dinner, designed to help industry players connect, collaborate, and build lasting alliances.
Key Features of the Show (What to Expect)
Security ASIAL Conference
For over 35 years, the Security ASIAL Conference has been a trusted source of expert knowledge, helping security professionals safeguard communities. The 2025 edition promises to be a standout with its dynamic lineup of industry leaders and academics sharing insights on risk mitigation, asset protection, and brand security. Curated by the industry’s peak body, this conference is the go-to event for timely updates and strategies from organisations shaping the future of security.
Digital Infrastructure Conference
This one-day conference brings together professionals from the ICT, AV, and security industries to explore the evolving digital connectivity landscape. As businesses become increasingly reliant on seamless connectivity, the event highlights how robust digital infrastructure supports everything from security systems to data centres and smart technologies. Attendees will gain valuable insights into the innovations driving these industries and the impact they have on global markets.
Integrate Co-Location
Integrate is Australia’s premier AV and integration trade show, where global and local brands showcase cutting-edge solutions. By co-locating with the Security Exhibition & Conference, this event creates an unparalleled platform that serves both industries, reinforcing its position as a must-attend exhibition. With a strong focus on interactive technologies, AV education, and immersive experiences, Integrate continues to drive innovation and shape the future of the Australian AV industry.
Start-Up Zone
The Security Start-up Zone is the launchpad for the newest and most disruptive players in the industry. Dedicated to security businesses that have emerged in the last two years, this space showcases groundbreaking technologies and solutions that are redefining the market. Attendees can discover fresh innovations, meet the industry’s rising stars, and stay ahead of emerging trends in security.
Gala Dinner
The Security Gala Dinner, hosted in partnership with ASIAL, is the premier networking event of the year, bringing together industry professionals from around the globe. Guests will enjoy an evening of fine dining, entertainment, and meaningful conversations while celebrating excellence in security. With a three-course meal, premium wine, and the Best New Product Awards, this formal event is the perfect way to connect, engage, and honour industry achievements.
Networking Drinks
Networking Drinks is the perfect way to unwind and connect with over 300 security and AV professionals after a packed first day. Held at the close of the exhibition’s opening day, this relaxed event provides exhibitors and sponsors with an ideal setting to foster new connections and strengthen existing relationships. Whether catching up with colleagues or making fresh industry contacts, this evening is all about building valuable partnerships in an informal setting.
Who Should Exhibit?
- Security Technology Providers
- Surveillance and CCTV Companies
- Access Control System Suppliers
- Cybersecurity Firms
- Fire and Intruder Alarm Manufacturers
- Biometrics and Identification Companies
- Lock and Safe Manufacturers
- Monitoring and Control Room Services
- Networking and Integration Providers
- AI and Software Security Developers
- AV and Digital Infrastructure Companies
Who Attends?
Experts from the following top industry sectors attend the expo:
- Building and Construction
- Manufacturing, Industrial, and Wholesale
- Corporate/Enterprise
- Critical Infrastructure
- Retail
- Government and Public Services
Top Visiting Companies
Experts from the following companies comprise most of the visitors at the expo:
- Acetek Health & Aged Care
- AGL Energy
- Asx Operations
- Australian Broadcasting Corporation
- Australian Defence Force
- Australian Federal Police
- Brisbane Airport
- Bunnings Group Limited
- СВА
- Department of Communities and Justice
- Department Of Defence
- Department Of Home Affairs
- Olympic & Paralympic Games Group
- Queensland Police Service – Protective Services Group
- Sydney Airport Corporation Limited
- Sydney Trains
- Wesfarmers
- Woolworths Group
Why Should You Exhibit?
- Increase Brand Awareness: Stand guard over your brand’s reputation by showcasing your innovations to a highly targeted audience. With thousands of industry professionals in attendance, this is your chance to stay top of mind and ensure your brand is seen, recognised, and remembered.
- Generate High-Value Sales Leads: Don’t just watch the industry grow, be a key player in it! Connect with serious buyers actively seeking security solutions at this event and bring decision-makers straight to your stand. This gives you the perfect opportunity to lock in new business deals.
- Maintain Company Profile and Brand Position: Stay ahead of the competition by reinforcing your presence in Australia’s leading security marketplace. Exhibiting at this expo signals strength, reliability, and leadership, ensuring your brand remains a trusted name in the industry.
Key Stats from the Last Show
Event Attendance
- 11,330 Combined Total Attendance (4,781 for Security)
Visitor Profile
- End Users – 43%
- Wholesaler/Distributor/Manufacturer – 18%
- Consultant – 13%
- Integrator – 11%
- Installer – 9%
Visitor Satisfaction
- 92% were satisfied with Security 2024
- 83% will return to Security 2025
- 91% either influence or have direct purchasing authority
- 94% said Security is important to their business
- 86% were satisfied with the quality of exhibitors
Key Interests – What Visitors Want to See
- 65% CCTV and Surveillance
- 65% Access Control
- 44% AI and Software Solutions
- 34% Intruder Alarms and Fire Safety
- 34% Networking and Integration
- 31% Biometrics and Identification
- 30% Monitoring and Control Room Equipment and Services
- 26% Cyber and Information Security
- 24% Locks, Safes, and Hardware
- 22% AV Technologies
Exhibitor Satisfaction
- 98% overall exhibitor satisfaction rate
- 99% consider Security important for their business
- 97% met their objectives
- 94% were satisfied with the quality of visitors
- 91% were satisfied with the quantity of visitors
Event Features
- 220+ exhibitors across co-located events
- 35 speakers
- 20+ sessions
