Spearheaded yearly by the Swimming Pool & Spa Association of Australia and New Zealand (SPASA), the Pool & Spa Lifestyle Expo is recognised for its customer-oriented and engaging approach to showcasing products and consultations. Each of its annual occurrences elevates awareness of the pool and spa lifestyle while highlighting the industry’s dedication to health, innovation, and leisure through the exhibits of leading brands and industry professionals.
Everything one needs to know about the latest aquatic and recreational living trends is highlighted in this event, as it serves as the central meeting point for visitors to get the guidance they need in achieving the ultimate backyard oasis. The expo welcomes first-time buyers and experienced pool and spa owners to enjoy exclusive show specials and discounts from SPASA-accredited brands, making their outdoor projects achievable.
Key Features of the Show (What to Expect)
Complete Pool and Spa Solutions
Attendees can access a wide range of products and equipment whether for construction or maintenance, including swim spas, lap pools, plunge pools, and above-ground pools.
Outdoor Living Design Ideas
Aside from a comprehensive selection of cutting-edge products, the event also focuses on creating a seamless and ideal outdoor environment with elaborate displays of furniture, shade solutions, and landscaping additions.
Exclusive Show Specials
Visitors ready to invest in their dream pool and spa setups can enjoy show-exclusive discounts from trusted SPASA-associated brands.
Knowledge Sessions and Interactive Demos
The expo is a great way to connect with industry specialists and gain their insights on every project aspect, including planning a new installation and selecting the best maintenance and safety equipment. Attendees can take part in live demonstrations, seminars, and even one-on-one consultations to explore the latest trends in various products, such as efficient heating systems and sanitisation technologies.
Professional Networking
For exhibitors, the expo serves as an ideal B2B networking hub to collaborate with fellow experts on the latest industry innovations.
Who Should Exhibit?
Ideal exhibitors are manufacturers and suppliers of pools, spas, and outdoor living products, specifically companies specialising in:
- Pool and Spa Construction (Concrete, Fibreglass, Vinyl-Lined)
- Portable Spas, Swim Spas, Saunas, and Wellness Solutions
- Cleaning, Heating, and Sanitisation Systems
- Pool Equipment and Accessories (Pumps, Filters, and Covers)
- Outdoor Products (Furniture, Shade Structures, and Landscaping Solutions)
Who Attends?
The expo attracts attendees who are interested in incorporating pools, spas, and other lifestyle products into their projects, particularly:
- Homeowners and renovators finding materials and insights for new installations or upgrades
- Developers, real estate agents, resort operators, and other industry and business decision-makers
- Local consumers in and around Melbourne interested in upgrading their backyard spaces
- SPASA members and other industry professionals attending for networking and B2B opportunities
Why Should You Exhibit?
- Join Over 100 Exclusive Brands: Exhibit with leading industry names.
- Meet Customers in Person: Interact and build trust with your target audience while they learn about your products.
- Reach New Markets: Access new markets and untapped segments that are looking for parenting solutions.
- Maximise Revenue Potential: Tap into a larger customer base, which means bigger revenue opportunities.
- Raise Brand Awareness: Be more visible with more opportunities to showcase your products to interested attendees.
- Pre- and Post-Expo Marketing: Make the most out of the expo’s marketing campaigns that can drive traffic to your stand, including strategic outdoor billboards, paid campaigns on radio and social media, early bird ticket promotions, etc.
- Gather Qualified Leads: Connect with potential customers and convert them into loyal buyers.
Key Statistics from the Last Show
Visitor Insights
- Annual Attendance: More than 90,000 visitors annually.
- Estimated Visitor Spend: An estimated total of $5.6 million.
- Average Visitor Spend: A baseline of $576.
- First-Time Attendees: 81% of the expo crowd.
