Now in its 34th year of success, the PBC Baby Expo is the country’s largest and the world’s longest-running early parenting event, hosting 12 national runs in 2024. With almost a hundred thousand visitors annually, the expo has become a can’t-miss event for first-time mums and parents looking to dive into all the latest in infancy care.
Recognising the diverse needs of its target market, the event created opportunities for hundreds of exhibitors to ensure attendees have an array of options in terms of topics, brands, and services. This is to fulfil its objective to support growing families through information access and a spectrum of choices. Whether looking for incredible deals and discounts or parenting classes and talks, visitors can find everything they need all under one roof.
To demonstrate its passion for the parenting community, the PBC Baby Expo is also in constant communication and collaboration with various regulatory bodies and partners such as Red Nose and KidSafe Australia, ensuring product safety as well as safe product use and practices. In every aspect, the expo stays true to its mission of empowering families to navigate the world of parenting with ease and confidence.
Key Features of the Show (What to Expect)
Pram Test Track
Attendees can push, park, and compare Australia’s largest range of pram brands at the Pram Test Track’s various terrains to choose the most suitable option for their family.
Free Talks and Hands-On Workshops
Parents and caregivers can get hands-on experiences with the following free workshops and expert classes:
- Labour and Birth (Care Provider Options, Labour Stages, Pain Relief, and More)
- Newborn Care (Bathing, Swaddling, and More)
- Baby First Aid and CPR
- Baby Massage
- Safe Sleeping with Red Nose
Partnerships with Trusted Parenting Organizations
Attendees will feel confident knowing they are supported by experts with PBC Baby Expo’s collaboration with top names in parenting. From Red Nose Australia to NUK and the Nappy Collective, all its partners are dedicated to child safety, health, and development.
Family-Friendly Facilities
Family comfort is a priority at the PBC Baby Expo through various facilities such as the Baby Care Room by NUK and Panda Baby Supplies (complete with changing, feeding, and sterilising stations), a free parcel-minding service, and rest stations for when attendees need a break from exploring.
Interactive Corners
Families can play and capture memories while having fun at the expo with the following features:
- Selfie Wall: Snap photos and tag @pbcexpo on Instagram.
- Play Areas: Kids can enjoy creative play with toddler-friendly activities while their parents browse.
Who Should Exhibit?
Businesses in the industries related to maternity, baby, child, and family health are a perfect fit for this expo, with brands specialising in baby products, parenting education, health, nutrition, and safety encouraged to participate. Trusted companies such as Philips AVENT, Doona, Bambini, and Babyhood are among the participating companies, which makes the expo a trusted platform for those who want to strengthen their brand exposure.
Who Attends?
The expo welcomes a diverse crowd seeking to stay updated with the latest child and baby care products, including millennial parents, new families, healthcare professionals, industry experts, and retail buyers. While the event is held in various locations such as the Gold Coast and Brisbane, some exhibitors and visitors travel across the country to take part in its national runs.
Audience Profile
- Pregnant – 64%
- Expecting First Child – 54%
- Parent and Expecting Again – 9%
- Parent of a Young Child – 8%
- Planning a Family – 5%
Why Should You Exhibit?
- Join Over 100 Exclusive Brands: Exhibit with leading industry names.
- Meet Customers in Person: Interact and build trust with your target audience while they learn about your products.
- Reach New Markets: Access new markets and untapped segments that are looking for parenting solutions.
- Maximise Revenue Potential: Tap into a larger customer base, which means bigger revenue opportunities.
- Raise Brand Awareness: Be more visible with more opportunities to showcase your products to interested attendees.
- Pre- and Post-Expo Marketing: Make the most out of the expo’s marketing campaigns that can drive traffic to your stand, including strategic outdoor billboards, paid campaigns on radio and social media, early bird ticket promotions, etc.
- Gather Qualified Leads: Connect with potential customers and convert them into loyal buyers.
Key Statistics from the Last Show
Visitor Insights
- Annual Attendance: More than 90,000 visitors annually.
- Estimated Visitor Spend: An estimated total of $5.6 million.
- Average Visitor Spend: A baseline of $576.
- First-Time Attendees: 81% of the expo crowd.
Expo vs. Retail Behavioral Change
- 70% of attendees found the PBC Expo more informative and influential than retail environments on their baby and toddler purchasing decisions.
- 66% agreed there is a much wider variety of products at the expo compared to retail stores.
Digital Community Reach
Exhibitors widely benefit from extensive promotional exposure across PBC Baby Expo’s channels.
- 749K+ Email Subscribers
- 3.9M+ Social Media Reach
- 128K+Annual Unique Website Visitors
- 35K+ Instagram Subscribers
- 129K+ Facebook Subscribers
