In 2004, the creators of Penny Arcade hit a new game on something bold: PAX, a convention made by gamers, for gamers. No side quests, no distractions; just an all-out celebration of gaming culture. From its indie origins, PAX has since expanded across the map, joining forces with Reed Exhibitions to bring the magic to Boston, San Antonio, Philadelphia, and Melbourne, the home of PAX Aus.
Since its Aussie debut in 2013, PAX Aus has become the final boss of gaming festivals Down Under that draws thousands of fans every year. The event has evolved with the industry, rolling out next-gen experiences like VR Freeplay and championing inclusivity with initiatives like the Diversity Lounge. Yet, through all the updates, PAX has stayed true to its core mechanics: freeplay arenas, tournaments, epic panels, and, of course, the legendary Omegathon. No matter the genre or platform of choice, PAX Aus remains the ultimate co-op experience, where every gamer finds their party.
Key Features of the Show (What to Expect)
PAX Rising
PAX Rising showcases the best of the independent development scene, featuring a diverse selection of innovative indie tabletop and video games. This dedicated space highlights fresh talent and unique gaming experiences for attendees to discover and enjoy.
Expo Hall
The Expo Hall brings together a dynamic mix of exhibitors, from AAA publishers unveiling the latest blockbusters to indie teams pushing creative boundaries. It’s a must-visit destination for hands-on demos, exclusive reveals, and industry insights.
Tabletop
Attendees can gather with friends to explore a vast selection of board games and RPGs, from classic favorites to modern hits. Whether joining a scheduled game or borrowing from the extensive lending library, there’s always an adventure waiting.
Aus Indie Showcase
The PAX Aus Indie Showcase celebrates outstanding Australian indie games, with a select panel of judges awarding winners a coveted booth to showcase their creations. Located at the edge of PAX Rising, this hotspot draws players eager to experience groundbreaking titles before they hit the mainstream.
Who Should Exhibit?
- Video Game Developers
- Game Publishers
- Indie Game Studios
- Tabletop Game Creators
- Gaming Hardware Manufacturers
- PC and Console Accessories Brands
- Esports Organizations
- Streaming and Content Creation Platforms
- Game Merchandise Retailers
- Tech and Software Companies
- Educational Institutions with Game Development Programs
- VR and AR Developers
- Board Game and RPG Publishers
Who Attends?
- Gamers of All Levels
- Game Developers
- Content Creators and Streamers
- Esports Enthusiasts
- Indie Game Fans
- Tabletop and RPG Players
- Tech and Gaming Hardware Enthusiasts
- Cosplayers
- Industry Professionals and Publishers
- Students and Educators in Game Development
Why Should You Exhibit?
- Gain XP with an Engaged Audience: PAX Aus is a massive multiplayer meetup where thousands of dedicated gamers, tech enthusiasts, and industry insiders come together. Whether launching a new title or introducing the next tabletop obsession, you get direct access to a community that lives and breathes gaming.
- Unlock Exclusive Industry and Media Exposure: Exhibiting at PAX Aus comes packed with valuable perks, including access to industry professionals, influencers, and media outlets. With top-tier gaming journalists, content creators, and streamers roaming the show floor, you have the chance to score game-changing coverage and build powerful connections.
- Power Up Sales and Player Engagement: At PAX Aus, attendees play, explore, and buy. With a crowd eager to test new games, try out the latest gear, and discover their next favorite brand, you can turn your booth visitors into customers and superfans.
Key Statistics from the Last Show
- 80k+ Attendees
- 150+ Exhibitors
- 100+ Panels
