For a decade, Naturally Good has been the fertile ground where Australia’s natural and sustainable products industry thrives. Its sprouting in 2015 was from a growing demand for healthier, eco-conscious living. Fast forward to today, it has become the must-attend event for brands with the freshest creations and for buyers eager to stock their shelves with products that matter. From organic bites and clean beauty to green household goods, Naturally Good connects those who create with those who curate and plants the seeds for growth.
More than a trade show, Naturally Good becomes a movement because of its thought-provoking sessions and game-changing insights from industry leaders. The expo continuously inspires businesses to grow their footprint while staying true to their values. Emerging brands find their moment in the sun, while industry heavyweights nurture lasting partnerships.
Key Features of the Show (What to Expect)
Naturally Good Awards and 10th Year Celebration
The Naturally Good Awards honour excellence in the natural products industry by spotlighting standout brands and innovations. Winners receive a prestigious trophy, $5,000 in promotions, mentorship from past winners, and media exposure. Some of the categories include Best Food Product, Best Certified Organic Product, Best New Brand, and more. Awards will be announced during Naturally Good’s 10-year celebration, followed by an evening of food, drinks, and networking.
Buyer Program
This session connects retail buyers with conscious brands to make it easier to source the right products and build meaningful connections. Returning in 2025, the program introduces a new app feature that allows buyers to seamlessly book meetings with their preferred brands to ensure a productive and streamlined event experience.
Pitch Fest
This is where participants can showcase their brands and products to key retailers and industry leaders in a friendly yet competitive setting. Shortlisted finalists will deliver a live 4-minute pitch on day one of Naturally Good, followed by feedback from judges. The winner, announced during the Awards and 10-year celebration, will earn the title of Pitch Fest Champion and a prize package worth over $10,000.
The Pulse Stage
The Pulse Stage offers free, engaging sessions on the latest trends and innovations right on the expo floor to provide valuable insights for attendees.
The Heart
This is the central hub of the expo: a lively space to unwind, grab a bite, and recharge. It’s perfect for relaxing or connecting with fellow attendees.
Start-Up Zone
This curated area shines a spotlight on fresh and innovative brands making waves in the natural and conscious products industry. It offers retailers the chance to discover new ideas and connect directly with the teams behind exciting young brands for business partnerships.
Who Should Exhibit?
- Natural and Organic Food Producers
- Health and Wellness Brands
- Clean Beauty and Personal Care Companies
- Eco-Friendly and Sustainable Product Makers
- Certified Organic Product Suppliers
- Complementary Medicine Providers
- Household and Lifestyle Product Businesses
- Emerging Start-Up Brands in Conscious Products
Top-Tier Companies
- ALDI
- Amazon
- Coles
- Costco
- Ezymart
- Foodworks
- Go Vita
- Harris Farm
- Healthylife
- IGA
- Pharmacy 4 Less
- Terry White Pharmacy
- TJX/TK MAXX
- Woolworths
- Wholefoods
- Wild Things Food
- Flannerys
- Whole Life Pharmacy
Product Areas of Interest
- Food and Drink: 35%
- Vitamins, Supplements, and Remedies: 30%
- Beauty and Personal Care: 14%
- Home and Living: 10%
- Business Services: 8%
Who Attends?
- CEOs
- Founders
- Owners
- Directors
- Buyers
- Product Managers
- Product Developers
- Category Managers
Top Industries
- Retail
- Beauty
- Distributor
- Health Care
- Import/Export
- Manufacturing
- Wholesaler
Why Should You Exhibit?
- Cultivate Your Credibility: Root your brand as a leader in the natural and healthy products industry! Exhibiting at Naturally Good puts your business on the map and will allow it to gain recognition from visitors, retailers, and industry peers valuing authenticity and sustainability.
- Grow Your Network, Naturally: Plant the seeds for success and connect with key retailers, distributors, and like-minded industry professionals for increased visibility and opportunities. This will surely inspire new partnerships and cultivate profitable leads to help your brand flourish.
Key Statistics from the Last Show
- 7k Total Visits
- 80 % of visitors are likely to attend Naturally Good next year
- 89 % consider attending Naturally Good is important for their business
- 91 % of exhibitors were satisfied with Naturally Good
- 89 % of exhibitors said they met their objectives at Naturally Good 2024
- 200 Exhibitors
- 40 Speakers
