Melbourne Toy Fair 2024

Toy aficionados and industry insiders are getting ready to dive into a world of fun and innovation at the Melbourne Toy Fair. Hosted annually by the Australian Toy Association (ATA), this event is where the coolest, quirkiest, and most cutting-edge toys, hobbies, and licensed goodies from across the globe come to play.

When and Where

The 2024 edition of the Melbourne Toy Fair, and the Australian Toy Association (ATA) will be taking place on February 11th to February 14th at the Melbourne Convention and Exhibition Centre (MCEC) – the perfect venue for massive toy expos.

Toy Wonderland: Who’s in the Mix

Toy Fair will host approximately 200 exhibitors and more than 4,000 delegates across the four days. Throughout the exhibition, delegates will see a treasure trove of games, outdoor adventures, mind-bending educational displays, dolls with personalities, construction sets for mini engineers, water world wonders, futuristic electronic gadgets, action figures, plush pals, and puppets ready to steal the show.

For the Hobby Buffs

The hobbies section at the fair is like paradise. Available on display are model cars that are every collector’s dream, model railways that’ll make one feel like a real conductor, collectibles that will make collectors’ shelves stand out, and remote-controlled wonders that will reignite the inner child with-in every adult.

Licensed to Thrill

For those who are all about exclusivity, the fair is going all out with a range of licensed products that will tickle the fancy of every toy enthusiast and take one’s toy game up a notch. Every mint-in-sealed box of popular and rare toys, as well as other collectibles can be found here. No need to scour the internet for the best collectibles, just drop by the MCEC on the 11th to the 14th of February 2024.  

Registration Details

For members of the Australian Toy Association (ATA), registration is the golden ticket to this fantastic toy adventure, and it’s free. It’s not just a regular ticket; it’s an exclusive backstage pass to the toy industry. To make sure everything goes as smooth as butter, just bring along any business identification upon registration.

More Toy-tastic Updates Coming Your Way

Electrifying surprises are in store for everyone. Open for all exhibitors looking to shine or an attendee ready for Toyland, anybody can drop a line at for inquiries, or visit their website here.

This is the most fabulous toy fiesta in town! Make 2024 the year of toys. Stay tuned for more, and see you there!

Watch this video to see highlights from the event in 2023:
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