About the Show
The Melbourne Motor Show has long been a cornerstone of Australia’s automotive calendar, with a history of unveiling the latest innovations and connecting car enthusiasts, manufacturers, and industry leaders. After years of anticipation, its return has cemented the show as the nation’s premier stage for both established brands and emerging players in the automotive space. Known for its scale and prestige, the event continues to draw crowds eager to witness the evolution of mobility and design firsthand.
In 2026, the Motor Show promises its most dynamic showcase yet, featuring global and Australian-first vehicle premieres, cutting-edge concept cars, and interactive experiences for all ages. Visitors can look forward to exploring hundreds of stands from top manufacturers and aftermarket brands, while industry professionals gain valuable opportunities for networking and engagement. With its blend of heritage and innovation, the Melbourne Motor Show remains the ultimate destination for those passionate about where the road ahead is headed.
Key Features of the Show
Test Drive Zone
Step into the driver’s seat and put more than 90 of the newest models to the test. From sleek city cars to powerful SUVs and EVs, the Test Drive Zone gives visitors the chance to experience performance, handling, and comfort firsthand. It’s the perfect way to compare vehicles side by side and get a feel for what’s next on Australian roads.
Racing Simulators & Interactive Displays
Feel the rush of motorsport in state-of-the-art racing simulators and explore interactive displays that bring automotive innovation to life. Whether you’re chasing lap records or exploring cutting-edge car tech, this area is designed to engage enthusiasts of all ages with high-octane fun.
Supercars, Classic Restorations & Modified Icons
From exotic supercars to beautifully restored classics and jaw-dropping custom builds, this feature celebrates automotive legends old and new. Get up close to vehicles that embody design excellence, performance, and the passion of modification culture.
Emergency & Military Vehicles
Explore the latest advancements in emergency and defence technology, including Victoria’s electric fire truck and Australian Defence Force military vehicles. This section highlights the engineering and innovation behind vehicles designed to save lives and protect communities.
Off-Road & Adventure Vehicles
Discover a lineup built for the wild — from rugged 4WDs and overland rigs to purpose-built expedition vehicles. This feature demonstrates how off-road engineering is pushing boundaries for explorers, adventurers, and everyday drivers looking for capability and durability.
Who Exhibits
- Automotive manufacturers (OEMs) launching new models or concept cars
- Electric vehicle and hybrid brands showcasing next-gen powertrains
- Aftermarket specialists (accessories, customisations, performance upgrades)
- Technology & mobility innovators (autonomous tech, EV solutions, charging, infotainment)
- Lifestyle & accessory brands (car-themed gadgets, apparel, collectibles)
- Emergency services & special vehicle manufacturers (fire, defence, specialty rigs)
- Off-road and adventure vehicle makers & builders
Who Attends
- Car enthusiasts keen to see new releases, concept vehicles, and rare builds
- Families & general public looking for an interactive day out
- Buyers and decision-makers from dealerships and automotive retail
- EV/clean tech supporters and early adopters interested in sustainability in mobility
- Students and young professionals looking into automotive careers or new tech trends
- Off-road, adventure, and motorsport fans interested in performance, restorations & custom builds
Why Should You Exhibit
- Launch and Showcase Innovations: Unveil new models, concepts, and technologies in front of an audience eager to see what’s next in mobility.
- Reach Buyers and Decision-Makers: Engage directly with car enthusiasts, families, and industry professionals who influence and drive purchasing decisions.
- Boost Brand Impact: Stand alongside top global manufacturers and benefit from extensive media coverage to elevate your visibility.
- Create Memorable Experiences: From test drives to live demos, give visitors hands-on interactions that leave lasting impressions and spark real interest.
Key Stats from the Last Show
- 100,000 Attendees
- 23% Interstate Visitors
- 20+ Car Launches
- 40,000 sqm of Exhibition Space
