Melbourne International Coffee Expo (MICE) 2025

Espresso your enthusiasm for java jive at the Melbourne International Coffee Expo (MICE) 2025, where caffeine connoisseurs, industry professionals, and established businesses unite to experience the best coffee Australia has to offer. Treat yourself to premium beans and learn from top-notch roasters and brewers about the one drink that keeps us all awake and inspired, all within the space where learning, tasting, and networking are perfectly blended.

Event Details

Known as the cream of the crop since its 2012 launch, MICE is the only trade show entirely dedicated to the world of coffee. It’s where the bean meets the buzz by connecting buyers, sellers, and pros in one place to sip, chat, and innovate.

Established to celebrate the thriving coffee culture throughout the country and beyond, the expo is a unique space where the latest trends, innovations, and products are brewed. For its 2025 run, MICE will go bigger and better with more roasters, workshops, and opportunities to perk up the coffee game of the attendees. From demos and skill-building sessions to product showcases and exciting awards, visitors can expect a lot of new events for a caffeine-fuelled festival.

Key Features of the Show (What to Expect)

Education

Café Owners Education Series
These sessions will guide café owners to run more effective businesses with practical advice about pricing, marketing, workplace efficiency, and more.

Global Coffee Report Leaders Symposium
Back bigger and better in 2025, this workshop will tackle the big issues over two breakfast sessions.

Demo Stages
See behind the machine with these presentations that will upskill everyone, from the most seasoned coffee professionals to home baristas.

Features

Roasters Playground
Come and taste the best coffee in Australia from more than 50 roasters.

Melbourne Coffee Festival
Relax in the lounge, have a cocktail at the bar, and get up on the dance floor with our resident DJ—a first at MICE!

Official MICE After-Party
The expo’s exciting after-party will come back in 2025! Its unmissable highlights include custom cocktails, DJs, and the inaugural Coffee Industry Hero Awards program.

Awards

Australia’s Favourite Coffee Awards
Put your favourite coffee in the spotlight at the expo! Visit the participating roasters, sample their coffee, and nominate your pick via the QR code at each stand.

Product Innovation Awards
This will recognise the new products and equipment in the Australian coffee and café industry.

Coffee Industry Hero Awards
Join other expo attendees in celebrating individuals who have helped to grow the Australian coffee and café industry into what it is today through these awards.

Who Should Exhibit?

  • Coffee Suppliers and Roasters
  • Coffee Equipment Manufacturers
  • Coffee Shops and Cafés
  • Packaging and Labelling Solutions
  • Beverage Manufacturers
  • Barista Training and Services
  • Sustainability and Ethical Coffee Initiatives
  • Technology and Software Solutions
  • Food and Snacks
  • Hospitality Supplies
  • Coffee Associations and Industry Bodies
  • Distribution and Logistics Companies

Who Attends?

  • Coffee Roasters
  • Café and Restaurant Owners
  • Baristas
  • Coffee Equipment Suppliers
  • Beverage Distributors
  • Coffee Importers and Exporters
  • Hospitality Industry Professionals
  • Coffee Farmers and Producers
  • Packaging and Labelling Suppliers
  • Retailers and Wholesalers
  • Coffee Enthusiasts and Hobbyists
  • Coffee Trainers and Educators
  • Industry Associations and Trade Organizations
  • Investors and Entrepreneurs in the Coffee Sector
  • Technology and Software Providers for the Coffee Industry

Why Should You Exhibit?

  • Introduce Your New Roasts and Coffee Techs: Whether you have unique coffee blends and specialty roasts or innovative brewing machines and inventory software, MICE is your best platform to get the attention of coffee buyers and café owners looking for something new and distinctive.
  • Link Up with Café and Restaurant Owners: Businesses wanting to upgrade their equipment or source premium beans attend MICE. If you carry products they are searching for, chances are you can connect with them and gain leads that will be helpful for your brand in the long run.
  • Test New Market Trends: MICE is a great place to test the reach of your new products, especially if you are about to launch new drinks. Use this event to spotlight your fresh menu items, so you can get instant feedback on what’s hot and not.

Key Statistics from the Last and Upcoming Show  

2024 Numbers

  • 10,897 Visitors
  • Over 200 Businesses from Diverse Sectors

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