More than just an expo, Life Instyle is a melting pot of inspiration and education focused on retail brilliance. It’s the most collaborative platform where creators and retailers collaborate—creators, ready to launch their curated and intentional products, and retailers, finding treasures that will be their stores’ next bestsellers. With its bold creativity, exceptional program structures, and collaborative spirit, Life Instyle has been continuously redefining the expo experience since 2006.
With its twice-annual run in Sydney and Melbourne, this trade show is an epic event experience celebrating discovery, innovation, and partnerships. It consistently rewrites the rulebook on trade shows by curating the most exciting collections and nurturing meaningful connections. Life Instyle doesn’t just showcase what’s trending; it sets the standard on what’s next in creative collaboration.
Key Features of the Show (What to Expect)
AIME 2025 promises a jam-packed schedule on 10-12 February, with the following sessions to take place:
The Neighbourhood – Sanctuary
Known as the expo’s iconic hub for brands with unique stories, The Neighbourhood 2025 embraces the theme, “Sanctuary – There’s No Place Like Home.” This celebrates products that transform spaces into peaceful escapes, such as soothing lighting, calming scents, and thoughtful décors, bringing peace and beauty to everyday life. For this year’s lineup, The Neighbourhood highlights art, furniture, and homewares from brands that embody a well-curated home.
The Business Couch
Fuel your growth with the guidance and insights of retail powerhouses at the Business Couch. Prominent industry names such as The Life Style Edit, The Lotco, and NW Creative Studio provide complimentary 45-minute sessions to help attendees overcome business challenges and seize new opportunities, with topics encompassing from pricing to marketing.
Tim Neve x Life Instyle
Time Neve, a renowned Australian interior stylist, brings the art of styling to life at the Institute of Style. A live installation space at the expo will be his platform for daily sessions, allowing guests to dive into stunning tablescapes and ‘shelfies’ using the latest products from Life Instyle exhibitors. For anyone seeking inspiration, this is the perfect place to learn more about the science behind creating unforgettable displays.
New Breed Scholarship
In partnership with The Lotco and the Life Style Edit, Life Instyle Sydney 2025 offers the New Breed Scholarship, where they give up-and-coming designers the chance to showcase at the expo and kickstart their career at wholesale with a prize package valued at over $10,000.
Prize Inclusions
- 2x2m Corner Stand Package (Space, Walls, Lights, Marketing, and PLI)
- Inclusion in the Lookbook
- Silver Listing Upgrade
- Meet the Maker Profile (Website + Email)
- 90-minute Business Consultation with the Lotco
- Social Media Audit and Strategy with the Life Style Edit
Who Can Enter?
- Businesses Within Their First Three Years of Trading
- Must Not Have Exhibited at Life Instyle Before
- Product Designers Only (No Importers/Distributors)
- Australian and New Zealand Brands
What Are the Judges Looking for?
- Creativity and Innovation
- Market Readiness
- Quality of Products
- Presentation of Submission
Retail Therapy
Another expo feature led by top industry experts is the Retail Therapy, a co-located conference highlighting trends, insights, and strategy refreshers. Here, guests will gain essential tools to refine their business strategies, stay ahead of the retail game, and improve customer experience.
Who Should Exhibit?
Brands from the following industries are welcome to exhibit at the expo, including:
- Babies and Newborn
- Candles
- Fashion
- Homewares
- Jewelry
- Luxury
- Raincoats
- Skincare
Who Attends?
This retail-only event is attended by:
- Agents
- Buyers
- Interior Designers
- Media
- Retailers
- Stylists
Attendees’ Qualifications:
- Be a Legitimate Trade Member
- Meet the Registration Requirements
- Provide Proof of Business with an ABN and/or Business Card
- Register in Advance on the Website or In Person on the Day
- Receive a Print-At-Home Badge by Email
Why Should You Exhibit?
- Reach the Right Audience: With Life Instyle as a comprehensive creative mixing of retailers, buyers, and industry professionals, this is the best place to showcase your products to an intentional audience actively seeking design-forward brands.
- Boost Your Brand Exposure: Join this industry-leading event focused on shining a spotlight on your creativity and quality by putting your business in front of a discerning audience that appreciates your products.
- Network and Collaborate: Having a niche community engaged in exploring collaboration opportunities, Life Instyle is the right place to take your business to the next level through lasting partnerships.
- Enhance Your Exhibitor Experience: The expo utilises the following RX Global digital tools to maximise your exhibition impact:
- Free Lead-Scanning Apps
- Advanced Lead Generation Tools
- Digital Enhancements for Increased Brand Visibility
Key Statistics from the Last and Upcoming Show
Media Partners
- Adore Home Magazine
- ARE Media
- Gift Guide
- The Little Magazine
Event Partners
- The Life Style Edit
- The LotCo
- National Retail Association
- Gift Guide
