Since hitting the road in 1968, the Brisbane Truck Show has grown into an industry-defining event. It shifted gears from being a small gathering at Haulmark Trailers in Rocklea to being the Southern Hemisphere’s largest commercial trucking showcase, with the Heavy Vehicle Industry Australia (HVIA) owning and steering the event. For over 55 years, the show continuously celebrates the engineering brilliance of the sector as top-tier truck brands and trusted component manufacturers come to fuel connections and drive the business forward.
The expo offers a full-throttle experience packed with groundbreaking technology, networking opportunities, and a festival of events across Brisbane highlighting the latest rigs and road-ready advancements for everyone to see. Be it visitors or road warriors, guests at the show are promised to witness how the heavy vehicle industry shifts into high gear.
Key Features of the Show (What to Expect)
Special Preview Magazine
The Brisbane Truck Show is a great platform for businesses to maximise brand awareness. Aside from the comprehensive trade show, it offers the Special Preview Magazine—a marketing material released six months in advance that features the latest industry trends, products, and a comprehensive show preview. It gives exhibitors exclusive editorial and advertising opportunities, adding to the exposure they can get across the show’s digital and media platforms.
Merchandise Alley
With its vibrant and market-style setting, this area is the perfect place for visitors to explore a wide range of apparel, accessories, and collectibles from leading truck manufacturers and other industry names. Exclusive product launches and limited-edition items are also expected at this zone, making it a must-visit spot for both truck enthusiasts and professionals.
Family Zone
Aside from the busy trade show hall, the expo also offers an entertaining and relaxing space for visitors of all ages through the Family Zone. Here, guests are more than welcome to enjoy the free rides, face-painting sessions, and other activities while taking a break at a nearby café.
Who Should Exhibit?
- Truck Manufacturers
- Trailer Manufacturers
- Component Suppliers
- Heavy Equipment Providers
- Transport and Logistics Companies
- Fleet Management Solutions
- Automotive Technology and Innovation
- Parts and Accessories Suppliers
- Maintenance and Repair Services
- Fuel and Lubricant Providers
- Safety and Compliance Solutions
- Industry Associations and Training Providers
Who Attends?
- Fleet Managers
- Transport and Logistics Companies
- Truck Drivers
- Industry Professionals
- Equipment Buyers
- Fleet Maintenance Providers
- Automotive Technology Experts
- Vehicle Manufacturers
- Government and Regulatory Bodies
- Suppliers and Distributors
- Safety and Compliance Officers
- Educational Institutions and Trainers
Why Should You Exhibit?
- Drive Your Brand’s Visibility: The Brisbane Truck Show is your fast lane to maximising exclusive brand opportunities to put your brand at the forefront of the industry. The expo’s wide range of promotional avenues and exhibiting prospects ensures your products and services are spotlighted.
- Network with the Big Rigs: The transport and logistics sectors are huge industries requiring connections to grow and stand out. At the Brisbane Truck Show, you have the chance to build relationships with various key players, including fleet managers and equipment buyers. All these affiliations and engagements will drive your business forward.
Key Statistics from the Last Show
- 42k+ Industry Decision-Makers and Attendees (The Show’s Biggest Crowd)
- 300+ Exhibitors
- $40M in Economic Benefit for Brisbane
- Marketing Reach
- 33k+ Facebook Followers
- 20k+ Official Show Program Recipients
- 11k+ LinkedIn Followers
- 36k+ Newsletter Recipients
