Australian Jewellery Fair (AJF) 2025

Let your business glow like a masterpiece in a crystal at the Australian Jewellery Fair (AJF) 2025. This expo is a golden ticket to success for industry starters and experts who want to highlight the craftsmanship of their brands. Enjoy a dazzling display of sophisticated products and high-quality services as the brightest gems elevate the industry’s gold standard under one roof.

Event Details

Regarded as a treasured gem for jewellery and watch industries across the country, the AJF has been known to be a prominent platform where businesses sparkle by showcasing innovations that make them one of a kind. This trade-only event brings together a treasure trove of opportunities for various brands, including exclusive product launch gigs and ethical sourcing workshops highlighting sustainability.

AJF is where the magic happens, as it is the ultimate jewellery box of possibilities where emerging trends and important links in the supply chain can be found. Aside from stunning exhibits, the expo offers bespoke seminars, live demos, and networking events that allow attendees to gain a brilliant edge in their field. For 2025, the theme, “Discover New Horizons,” provides each guest a unique opportunity to explore and refine their craft to make their business shine the brightest.

Key Features of the Show (What to Expect)

Exclusive Product Exhibits

With AJF being a trade-only event, guests can access limited-edition releases from top suppliers across the region, adding a touch of uniqueness and exclusivity to various collections.

Trend Insights

The fair’s workshops discussing various industry trends and shifts allow business owners to be ahead of the game. From knowing about precious gemstones and intricate materials to taking tips about sustainable production processes and practices, they will leave the event knowing they are equipped with new knowledge and skills that will help them provide the best for their customers.

Networking Opportunities

The jewellery industry is a thriving sector where lots of ties can be made for a business to succeed. With AJF, brand owners are effortlessly connected with industry experts, designers, retailers, suppliers, and even potential collaborators through various networking huddles on the expo floor.

Food and Fun for All

Aside from sparkling products, guests can expect complimentary catering at the event with food and beverages, including lunch, enhancing their overall expo experience.

Who Should Exhibit?

  • Jewellery Designers and Manufacturers
  • Gemstone and Precious Metal Suppliers
  • Watch Brands and Makers
  • Packaging and Display Providers
  • Technology and Equipment Suppliers
  • Ethical and Sustainable Jewellery Brands

Who Attends?

  • Jewellers and Retailers
  • Jewellery Designers and Makers
  • Watch Retailers and Collectors
  • Gemstone and Precious Metal Buyers
  • Industry Professionals and Suppliers
  • Aspiring and Established Entrepreneurs

Why Should You Exhibit?

  • Let Your Brand Shine: Display on the industry’s front shelves your finest collections and innovations, a prestige position you can only get at AJF 2025. A bonus to this opportunity is the exclusivity of the event, allowing you to showcase your products to an intentional audience who are not only key players but also passionate about intricate craftsmanship.
  • Make Those Golden Connections: Sparkling relationships are essential to a successful business in the jewellery industry, and the best place to forge those is at AJF. The expo is your gateway to accessing every important chain in the sector, which can help you create a stunning cord that will connect your business to various opportunities.

Key Statistics from the Last Show  

  • 150+ Exhibitors
  • 4k+ Attendees

Exhibitor Testimonials  

“Fellow exhibitors were very complimentary also and many bought off the stand on the last day. The significant positive was the volume of sales we made – which was unexpected.”
Jeni Langanke,
NCF Aus
“We enjoyed the show as always and are pleased to report we have connected with many new retailers with successful sales and great future opportunities.”
Gersande Price,
Ellendale Diamonds
“We had a great fair. We were run off our feet with new and existing clients asking about our new service, Bespoke by Becks.”
Larah Brown,
Becks

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