AusFitness Expo Melbourne 2025

Flex your passion for having an active lifestyle at AusFitness Expo Melbourne 2025! Packed with live workouts for all types of preferences, exciting and adrenaline-pumping competitions, and exclusive brand deals, this event is the best playground for fitness enthusiasts and professionals whose hearts are for action and athletic performance.

Event Details

Opportunities, not limits—this is the main mantra of AusFitness Expo. It has cemented its position as the flagship fitness trade event in Australia since 2013, where attendees can truly benefit from the energy, innovation, and connection the health and wellness community bring, no matter their strength and endurance levels.

From industry leaders to active lifestyle enthusiasts, the expo is a vibrant platform for everyone looking for high-energy competitions and insightful trade summits. Attendees can test-drive the latest gears, compare cutting-edge fitness technologies, and gain knowledge about workouts, diets, and health in general from expert-led sessions. Undeniably, AusFitness Expo isn’t just an event but a movement that inspires everyone to reach their ultimate athletic potential.

Key Features of the Show (What to Expect)

CROSSFIT® EXPO Games

The first annual EXPO Games is coming live to Melbourne in 2025. This is an official CrossFit® Licensed Event with elite, masters, and adaptive competitors across two action-packed days. 

ICN Oceania Muscle and Model Competition

This is an event where some of the world’s most talented and dedicated athletes can flex their strength, athleticism, and beauty.

DEKA Strong by Spartan

The Decathlon of Functional Fitness will be launched at the 2025 Melbourne event, and attendees will see why DEKA has exploded across the USA. 

Oceania Strongman Championships

Oceania Strongman Federation are at it again with their second qualifier for the October Championship, this time in Victoria.

Asia Pacific Powerlifting Championships

The Asia Pacific Championships is an official powerlifting event where lifters can make their mark, set records and qualify for the Australian Championships. 

National Streetlifting Calisthenics Competition

The national meet for the streetlifting sport is an exciting event showcasing insane levels of strength, with athletes performing callisthenics exercises with added weights.

Kettlebell Championships

There will be a dynamic kettlebell activation on the show floor to get attendees inspired and pick up some new techniques. 

Active Stage

This platform will have the latest in group fitness, Zumba, HIIT, celebrity training sessions, and wellness classes that anybody can join.

Weightlifting

The Australian Weightlifting Federation will host a hands-on session during the expo.

Boxing

Amateur Boxing Australia is bringing a meet to the expo floor like never before.

Mixed Martial Arts

Expect some great workshops with Lachlan Giles, co-owner and coach at Absolute MMA and Jack Jenkins, Australian UFC Featherweight.

AUSactive Active Health Summit 

All personal trainers, coaches, instructors, and industry leaders are welcome to explore critical health topics. Separate tickets are required.

Who Should Exhibit?

  • Corporate Wellness Program Providers
  • Fitness Equipment Manufacturers
  • Fitness Technology Providers
  • Gym and Studio Operators
  • Health and Wellness Products
  • Nutrition and Supplement Companies
  • Personal Training and Coaching Services
  • Rehabilitation and Recovery Specialists
  • Sports and Adventure Gear Suppliers
  • Sportswear and Activewear Brands

Who Attends?

  • Defence and Emergency Services
  • Entrepreneurs
  • Exercise Professionals
  • Fitness and Program Directors
  • Gym Owners and Managers
  • Instructors and Coaches
  • Investors
  • Local Councils
  • Management Teams
  • Nutrition and Wellness Professionals
  • Personal Trainers
  • Professional Sporting Clubs
  • Rehabilitation Facilities
  • Schools and Universities
  • Senior Executives

Why Should You Exhibit?

  • Direct Access to Industry Leaders: Showcase your products to an audience that includes top-level decision-makers. 
  • Networking and Relationship Building: Establish and strengthen relationships with clients, partners, and fellow exhibitors. 
  • Sales and Business Growth: Create new leads and close deals on the spot through the expo’s business-matching opportunities. 
  • Brand Recognition: Increase your brand’s visibility and gain valuable exposure in industry press and media. 
  • Stay Ahead of Trends: Learn about competitor products, cutting-edge technologies, and industry shifts to maintain a competitive edge. 
  • Educational Benefits: Gain insights from keynote speakers and workshops that can inform your business strategy and foster innovation. 

Key Statistics from the Last and Upcoming Show  

  • Over 5,000 industry professionals attended, with a mix of local and international participants. 
  • More than 200 exhibitors featured, showcasing a wide range of jewellery and related services. 
  • Approximately 15% of the attendees were international visitors, highlighting the event’s growing global appeal. 
  • MJExpo received extensive coverage in trade publications and mainstream media, enhancing its profile within the industry. 
  • High ratings from attendees for the quality of presentations, networking opportunities, and overall event experience. 

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